Table of Contents
Vol 44, No 8 (2014)
Open Access
Subscription Access
Articles
| Attribute - Level Performance Dimensions of Airline Service Quality: A Factor Analysis Approach | ||
| Joemon Pappachan, Moli P. Koshy | ||
| DOI:10.17010/ijom/2014/v44/i8/80125 , Vol 44, No 8 (2014), Pagination: 7-20 | ||
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| Aligning Core Brand Values (CBV) and Corporate Social Responsibility (CSR) to Enhance Corporate Brand Equity (CBE): A Non - Monetary Approach | ||
| Shiva Nandan, Monica Nandan | ||
| DOI:10.17010/ijom/2014/v44/i8/80126 , Vol 44, No 8 (2014), Pagination: 21-31 | ||
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| Revisiting Marketing Strategies for MSMEs in the Resilient Business Environment | ||
| Kulbhushan Chandel, Nitya Sharma | ||
| DOI:10.17010/ijom/2014/v44/i8/80131 , Vol 44, No 8 (2014), Pagination: 32-42 | ||
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| Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products | ||
| Gyan Prakash, Pramod Pathak | ||
| DOI:10.17010/ijom/2014/v44/i8/80132 , Vol 44, No 8 (2014), Pagination: 43-55 | ||
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| Impact of an Innovative Market Information System for Pulses in Northern Karnataka | ||
| B. S. Reddy, Ramappa K. B., Rajeshwari B. N., Suresh S. Patil | ||
| DOI:10.17010/ijom/2014/v44/i8/80133 , Vol 44, No 8 (2014), Pagination: 56-65 | ||
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