Table of Contents
Vol 45, No 9 (2015)
Open Access
Subscription Access
Articles
| Fighter Brands and Indian Consumers: A Study of Brand Narratives Using Ad Content Analysis | ||
| Surjit Kumar Kar, Tina Dasgupta | ||
| DOI:10.17010/ijom/2015/v45/i9/79801 , Vol 45, No 9 (2015), Pagination: 7-21 | ||
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| A Case Study of Bt Cotton in India: The PLC Framework | ||
| Bhavneet Kaur | ||
| DOI:10.17010/ijom/2015/v45/i9/79802 , Vol 45, No 9 (2015), Pagination: 22-36 | ||
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Abstract Views: 405 | PDF Views: 0 | |
| Healthy Food Selection: The Role of Nutritional Information of Packaged Foods on Consumers’ Purchase Intentions | ||
| Sandip Solanki, Jaydeep H. Sheth | ||
| DOI:10.17010/ijom/2015/v45/i9/79807 , Vol 45, No 9 (2015), Pagination: 37-54 | ||
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Abstract Views: 281 | PDF Views: 0 | |
| Mystery Shopping for Consumer Contentment, Reliance, and Adhesion in the Retail Industry: A Descriptive Study | ||
| Sourabh Bhattacharya, Bibhuti Bhusan Mishra, Uma Sankar Mishra | ||
| DOI:10.17010/ijom/2015/v45/i9/79809 , Vol 45, No 9 (2015), Pagination: 55-63 | ||
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Abstract Views: 311 | PDF Views: 0 | |