Table of Contents
Vol 47, No 4 (2017)
Open Access
Subscription Access
Articles
| Exploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong | ||
| Elizabeth A. Hood, Paul D. Berger | ||
| DOI:10.17010/ijom/2017/v47/i4/112678 , Vol 47, No 4 (2017), Pagination: 8-18 | ||
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| Diffusion of Mobile Health Apps Among Smartphone Users : Role of Neighborhood Effects, Informational Network Effects, and Social Ties in Health 3.0 | ||
| Ankit Kesharwani, Souvik Roy | ||
| DOI:10.17010/ijom/2017/v47/i4/112679 , Vol 47, No 4 (2017), Pagination: 19-34 | ||
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| Framework for Sustainability in E - Commerce Business Models : A Perspective Based Approach | ||
| Tripti Dhote, Danish Zahoor | ||
| DOI:10.17010/ijom/2017/v47/i4/112681 , Vol 47, No 4 (2017), Pagination: 35-50 | ||
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Abstract Views: 232 | PDF Views: 0 | |
| Injectable Antibiotics Market in Lower Extremity Infections : A Target Marketing Perspective | ||
| Sandipon Purkayastha, Sunanda Deb, Shibashish Chakravorty | ||
| DOI:10.17010/ijom/2017/v47/i4/112682 , Vol 47, No 4 (2017), Pagination: 51-65 | ||
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Abstract Views: 218 | PDF Views: 0 | |