Table of Contents
Vol 50, No 3 (2020)
Open Access
Subscription Access
Articles
| Moderating Effect of Facilitators and Barriers for Purchase of Green Products in India | ||
| Vishal Kumar Laheri | ||
| DOI:10.17010/ijom/2020/v50/i3/151026 , Vol 50, No 3 (2020), Pagination: 7-21 | ||
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| Role of Consumption Intent in Service Quality : Perceived Benefit Relationship | ||
| Barnabas Nattuvathuckal, Nandakumar Mekoth, Michael Sony | ||
| DOI:10.17010/ijom/2020/v50/i3/151027 , Vol 50, No 3 (2020), Pagination: 22-32 | ||
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Abstract Views: 281 | PDF Views: 0 | |
| I Know Why I Choose Private Label Brands - Brand Equity Analysis in Organized Retailing | ||
| Shilpa Sarvani Ravi, M. V. Ram Prasad | ||
| DOI:10.17010/ijom/2020/v50/i3/151028 , Vol 50, No 3 (2020), Pagination: 33-46 | ||
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Abstract Views: 323 | PDF Views: 0 | |
| Digital Marketing and Consumer Millennials : A Comparative Study of Men, Women, and Transgender Consumers' Buying Behaviour in Punjab | ||
| Pooja Sharma, Sushant Gupta, Deepika Kapoor | ||
| DOI:10.17010/ijom/2020/v50/i3/151029 , Vol 50, No 3 (2020), Pagination: 47-57 | ||
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Abstract Views: 318 | PDF Views: 0 | |