Vol 51, No 4 (2021)

Table of Contents

Vol 51, No 4 (2021)

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Articles

Trends in Electronic Word of Mouth Research : A Bibliometric Review and Analysis
Kala Mahadevan, Sujata Joshi
DOI:10.17010/ijom/2021/v51/i4/158468 ,  Vol 51, No 4 (2021), Pagination: 8-26
ABSTRACT |  PDF     Abstract Views: 439  |  PDF Views: 2
Does Political Marketing Strategy Affect Performance of National Political Parties in Lok Sabha Elections ?
Pooja Sharma, Abhay Grover
DOI:10.17010/ijom/2021/v51/i4/158469 ,  Vol 51, No 4 (2021), Pagination: 27-43
ABSTRACT |  PDF     Abstract Views: 340  |  PDF Views: 1
Attitude of Generations : Does It Matter Online ?
Mary Rani Thomas, Jain Mathew
DOI:10.17010/ijom/2021/v51/i4/158470 ,  Vol 51, No 4 (2021), Pagination: 44-57
ABSTRACT |  PDF     Abstract Views: 404  |  PDF Views: 1
Effect of Gender, Age, and Marital Status of Grocery Consumers on Their Perceived Retail Store Image : A Study of Organized Grocery Market in India
Parmod , Usha Arora
DOI:10.17010/ijom/2021/v51/i4/158471 ,  Vol 51, No 4 (2021), Pagination: 58-71
ABSTRACT |  PDF     Abstract Views: 354  |  PDF Views: 1