Table of Contents
Vol 51, No 4 (2021)
Open Access
Subscription Access
Articles
| Trends in Electronic Word of Mouth Research : A Bibliometric Review and Analysis | ||
| Kala Mahadevan, Sujata Joshi | ||
| DOI:10.17010/ijom/2021/v51/i4/158468 , Vol 51, No 4 (2021), Pagination: 8-26 | ||
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Abstract Views: 367 | PDF Views: 2 | |
| Does Political Marketing Strategy Affect Performance of National Political Parties in Lok Sabha Elections ? | ||
| Pooja Sharma, Abhay Grover | ||
| DOI:10.17010/ijom/2021/v51/i4/158469 , Vol 51, No 4 (2021), Pagination: 27-43 | ||
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Abstract Views: 286 | PDF Views: 1 | |
| Attitude of Generations : Does It Matter Online ? | ||
| Mary Rani Thomas, Jain Mathew | ||
| DOI:10.17010/ijom/2021/v51/i4/158470 , Vol 51, No 4 (2021), Pagination: 44-57 | ||
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Abstract Views: 331 | PDF Views: 1 | |
| Effect of Gender, Age, and Marital Status of Grocery Consumers on Their Perceived Retail Store Image : A Study of Organized Grocery Market in India | ||
| Parmod , Usha Arora | ||
| DOI:10.17010/ijom/2021/v51/i4/158471 , Vol 51, No 4 (2021), Pagination: 58-71 | ||
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Abstract Views: 298 | PDF Views: 1 | |