Vol 51, No 9 (2021)

Table of Contents

Vol 51, No 9 (2021)

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Articles

Profile Centric Community Awareness and Engagement for Adolescent Girls : An Empirical Study on Early Marriage in India
Charru Hasti, Sonal Arora, Amit Mehndiratta, Mahim Sagar, Harish Chaudhry
DOI:10.17010/ijom/2021/v51/i9/166161 ,  Vol 51, No 9 (2021), Pagination: 8-23
ABSTRACT |  PDF     Abstract Views: 178  |  PDF Views: 1
Influence of Social Media Marketing Efforts on Brand Equity and Consumer Response to Branded Shoes in India
P. Balakrishnan Menon
DOI:10.17010/ijom/2021/v51/i9/166162 ,  Vol 51, No 9 (2021), Pagination: 24-40
ABSTRACT |  PDF     Abstract Views: 156  |  PDF Views: 1
Relevance of Financial Service Advertisements in Investment Decisions and Purchase of Financial Products : Evidence from the Indian Insurance Sector
Sarfaraz Javed, Uvesh Husain, Namrata Pathak
DOI:10.17010/ijom/2021/v51/i9/166163 ,  Vol 51, No 9 (2021), Pagination: 41-55
ABSTRACT |  PDF     Abstract Views: 155  |  PDF Views: 1