Vol 52, No 4 (2022)

Table of Contents

Vol 52, No 4 (2022)

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Articles

The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India
Thomason Rajan
DOI:10.17010/ijom/2022/v52/i4/163181 ,  Vol 52, No 4 (2022), Pagination: 8-23
ABSTRACT |  PDF     Abstract Views: 212  |  PDF Views: 2
Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19)
Kshitija Pandey, Sujata Joshi
DOI:10.17010/ijom/2022/v52/i4/164109 ,  Vol 52, No 4 (2022), Pagination: 24-43
ABSTRACT |  PDF     Abstract Views: 219  |  PDF Views: 1
Exploring the Plausibility of Pre-Purchase Decision Process in User Acceptance of Smart Wearable Technology Devices
Prateek Gupta, Barkathunissa
DOI:10.17010/ijom/2022/v52/i4/169109 ,  Vol 52, No 4 (2022), Pagination: 44-62
ABSTRACT |  PDF     Abstract Views: 223  |  PDF Views: 1

Short Communication

A Short Communication : Monograph on Impulse Buying During the COVID-19 Pandemic
Shaon Sen
DOI:10.17010/ijom/2022/v52/i4/169110 ,  Vol 52, No 4 (2022), Pagination: 63-69
ABSTRACT |  PDF     Abstract Views: 221  |  PDF Views: 2