Table of Contents
Vol 53, No 3 (2023)
Open Access
Subscription Access
Articles
| Exploring Success Factors for New Product Selling in FastMoving Consumer Goods | ||
| Vivek Kourav, Arbuda Sharma | ||
| DOI:10.17010/ijom/2023/v53/i3/172653 , Vol 53, No 3 (2023), Pagination: 8-25 | ||
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Abstract Views: 185 | PDF Views: 3 | |
| Adoption of AI in the Banking Industry : A Case Study on Indian Banks | ||
| Subhajit Pahari, Aruna Polisetty, Soma Sharma, Rimjhim Jha, Debarun Chakraborty | ||
| DOI:10.17010/ijom/2023/v53/i3/172654 , Vol 53, No 3 (2023), Pagination: 26-41 | ||
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Abstract Views: 269 | PDF Views: 0 | |
| An Assessment of the Factors Affecting Cause - Enjoined Marketing Offerings and its Impact on Consumer Behavior | ||
| Shruti Gupta | ||
| DOI:10.17010/ijom/2023/v53/i3/172008 , Vol 53, No 3 (2023), Pagination: 42-56 | ||
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Abstract Views: 185 | PDF Views: 0 | |
| Rewriting and Redefining the Aspects of Marketing with Metaverse – A Brief Insight | ||
| Wendrila Biswas | ||
| DOI:10.17010/ijom/2023/v53/i3/172057 , Vol 53, No 3 (2023), Pagination: 57-64 | ||
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Abstract Views: 169 | PDF Views: 2 | |