Table of Contents
Vol 5 (2012)
Marketing
| Customer Perceptions about Lighting Products: a Study of Havells Retail Lighting Products in the National Capital Region | ||
| R. S. Rai, Bhuvan Gosain, Anurag Dugar | ||
| Vol 5 (2012), Pagination: 8-17 | ||
ABSTRACT |
PDF
|
Abstract Views: 276 | PDF Views: 110 | |
| Brand Extension: a Strategy for Competitive Advantage | ||
| Tarun Kushwaha | ||
| Vol 5 (2012), Pagination: 18-27 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 279 | PDF Views: 103 | |
| Innovations in Services for Boosting Customer Value | ||
| Kaushik Mukherjee | ||
| Vol 5 (2012), Pagination: 28-33 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 234 | PDF Views: 101 | |
| Regional Brands in India, the Way ahead | ||
| Vivek Sane, Rajesh Panda | ||
| Vol 5 (2012), Pagination: 34-38 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 222 | PDF Views: 125 | |
| "Emotional Ad-Yachaar" - an Essential Brand Differentiator | ||
| Supriya Chouthoy | ||
| Vol 5 (2012), Pagination: 39-44 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 232 | PDF Views: 103 | |
Finance & Economics
| Analysis of IIP and the Indian Mining Industry: Policies and Approaches | ||
| Mahima Mishra, Shubhangi Walvekar | ||
| Vol 5 (2012), Pagination: 45-53 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 260 | PDF Views: 108 | |
| The Eurozone and the Target 2 | ||
| Kunal Khairnar | ||
| Vol 5 (2012), Pagination: 54-59 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 212 | PDF Views: 94 | |
| How can Trade Promote Development? | ||
| Ankita Mishra | ||
| Vol 5 (2012), Pagination: 60-62 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 239 | PDF Views: 92 | |
Human Resource Management
| Emotional Intelligence for Workplace Leaders | ||
| Deepika Pandita | ||
| Vol 5 (2012), Pagination: 63-73 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 327 | PDF Views: 101 | |
| Generation Y at Workplace | ||
| Lavina Sharma | ||
| Vol 5 (2012), Pagination: 74-78 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 233 | PDF Views: 110 | |
| Management of Cross Cultural Integration through Communication | ||
| Sonal Shree | ||
| Vol 5 (2012), Pagination: 79-86 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 205 | PDF Views: 95 | |
Business Strategy
| The Curious Case of IPL | ||
| Ameya Yeravdekar | ||
| Vol 5 (2012), Pagination: 87-92 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 229 | PDF Views: 89 | |
| Learning Lijjat | ||
| Swati Thorat | ||
| Vol 5 (2012), Pagination: 93-97 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 204 | PDF Views: 86 | |