Table of Contents
Vol 5 (2012)
Marketing
Customer Perceptions about Lighting Products: a Study of Havells Retail Lighting Products in the National Capital Region | ||
R. S. Rai, Bhuvan Gosain, Anurag Dugar | ||
Vol 5 (2012), Pagination: 8-17 | ||
ABSTRACT | PDF | Abstract Views: 231 | PDF Views: 99 |
Brand Extension: a Strategy for Competitive Advantage | ||
Tarun Kushwaha | ||
Vol 5 (2012), Pagination: 18-27 | ||
ABSTRACT | PDF | Abstract Views: 250 | PDF Views: 86 |
Innovations in Services for Boosting Customer Value | ||
Kaushik Mukherjee | ||
Vol 5 (2012), Pagination: 28-33 | ||
ABSTRACT | PDF | Abstract Views: 204 | PDF Views: 88 |
Regional Brands in India, the Way ahead | ||
Vivek Sane, Rajesh Panda | ||
Vol 5 (2012), Pagination: 34-38 | ||
ABSTRACT | PDF | Abstract Views: 190 | PDF Views: 106 |
"Emotional Ad-Yachaar" - an Essential Brand Differentiator | ||
Supriya Chouthoy | ||
Vol 5 (2012), Pagination: 39-44 | ||
ABSTRACT | PDF | Abstract Views: 206 | PDF Views: 89 |
Finance & Economics
Analysis of IIP and the Indian Mining Industry: Policies and Approaches | ||
Mahima Mishra, Shubhangi Walvekar | ||
Vol 5 (2012), Pagination: 45-53 | ||
ABSTRACT | PDF | Abstract Views: 233 | PDF Views: 95 |
The Eurozone and the Target 2 | ||
Kunal Khairnar | ||
Vol 5 (2012), Pagination: 54-59 | ||
ABSTRACT | PDF | Abstract Views: 185 | PDF Views: 82 |
How can Trade Promote Development? | ||
Ankita Mishra | ||
Vol 5 (2012), Pagination: 60-62 | ||
ABSTRACT | PDF | Abstract Views: 208 | PDF Views: 79 |
Human Resource Management
Emotional Intelligence for Workplace Leaders | ||
Deepika Pandita | ||
Vol 5 (2012), Pagination: 63-73 | ||
ABSTRACT | PDF | Abstract Views: 275 | PDF Views: 86 |
Generation Y at Workplace | ||
Lavina Sharma | ||
Vol 5 (2012), Pagination: 74-78 | ||
ABSTRACT | PDF | Abstract Views: 203 | PDF Views: 96 |
Management of Cross Cultural Integration through Communication | ||
Sonal Shree | ||
Vol 5 (2012), Pagination: 79-86 | ||
ABSTRACT | PDF | Abstract Views: 178 | PDF Views: 79 |
Business Strategy
The Curious Case of IPL | ||
Ameya Yeravdekar | ||
Vol 5 (2012), Pagination: 87-92 | ||
ABSTRACT | PDF | Abstract Views: 199 | PDF Views: 76 |
Learning Lijjat | ||
Swati Thorat | ||
Vol 5 (2012), Pagination: 93-97 | ||
ABSTRACT | PDF | Abstract Views: 173 | PDF Views: 72 |