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Issue Title
 
Vol 7 (2014) Assessing Response towards Internet Advertisements Using RCE Scale (with Special Reference to Banking Products and Services) Abstract   PDF
Deepak Jaroliya, Pragya Jaroliya
 
Vol 9 (2015) Assessment of Advertising Effectiveness: A Scale Validation Exercise Abstract   PDF
Ruchika Sachdeva
 
Vol 17 (2019) Asymmetries in Inflation Volatility:Evidence from India Abstract   PDF
Swapnil Bhardwaj
 
Vol 23, No 0 (2021) Authentic Leadership and Its Role in Building Psychological Contracts Abstract   PDF
Rakesh Rayiramkandath
 
Vol 22, No 0 (2021) “Prices Rise as Morality Falls” – A Story of Turing Pharmaceuticals Abstract   PDF
Prashant Singh, Pushpa Kataria
 
Vol 8 (2015) ‘A Comparative Study of Performance of Top 5 Mutual Funds in India’ Abstract   PDF
S. Rajpurohit
 
Vol 7 (2014) Bank Choice Criteria of Exporting SMEs Abstract   PDF
Fulbag Singh, Manpreet Kaur
 
Vol 4 (2012) Banking To The Poor: Different Models And Lessons for India Abstract   PDF
Rajesh Panda
 
Vol 6, No 2 (2013) Big Data: a Revolution that will Transform how We Live, Work and Think Abstract   PDF
B. V. Cadambi, Viktor Mayer-Schonberger, Kenneth Cukier
 
Vol 8 (2015) "Blogging- A Powerful Public Relation Marketing Tool, A Study of Public Awareness With Reference to Nagpur City" Abstract   PDF
Minal Kashyap, Kamal Satija
 
Vol 7 (2014) Book Review-Conscious Capitalism (Liberatingthe Heroic Spirit of Business) Abstract   PDF
John Mackey, Raj Sisodia, Suryakant Narayan Lele
 
Vol 5 (2012) Brand Extension: a Strategy for Competitive Advantage Abstract   PDF
Tarun Kushwaha
 
Vol 20 (2020) Building High Performing Schools Abstract   PDF
Kapil Pandla, Nidhi Gupta
 
Vol 3 (2011) Building Strategies in Turbulent Times Abstract   PDF
Vijay Kumar Dharmadhikari
 
Vol 8 (2015) Business Promotion Strategies for Small Enterprises Abstract   PDF
Anuradha Pathak, Khushboo Makwana
 
Vol 23, No 0 (2021) Business with Purpose: The New-Age Corporate Mantra Abstract   PDF
Sarika Naik
 
Vol 11 (2016) Case Study: The Uberisation of Supply Chain Abstract   PDF
Venkatesh Ganapathy
 
Vol 11 (2016) Case: SEBI Vs Sahara – What Went Wrong? Abstract   PDF
Jayanti Srivastava
 
Vol 8 (2015) Cause-Brand Association - An Emerging Trend in India Abstract   PDF
Deepa Rohit
 
Vol 8 (2015) Challenges and Proposed Solutions for Mergers and Partnerships in Higher Educational Sector Abstract   PDF
Murali Krishna Kuppili, D. Raghunatha Reddy
 
Vol 18, No SP (2019) China's Belt and Road Initiative:Looking Through Indian Lens Abstract   PDF
Madhura Manish Bedarkar, Mahima Mishra
 
Vol 25, No 0 (2022) Circular Economics will Reduce Demand for Resources Abstract   PDF
Steven Adams
 
Vol 6, No 1 (2013) Collaborative Business: The Game Changer inthe Global Economy Abstract   PDF
Sameer Virani
 
Vol 1 (2010) Communism Abstract   PDF
Saahil Rohmehtra
 
Vol 2 (2011) Company Analysis Abstract   PDF
Kaustubh Medhekar
 
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