| Journal | Issue | Title | |
| Indian Journal of Marketing | Vol 47, No 3 (2017) | Social Media as a Marketing Tool : Opportunities and Challenges | Abstract |
| Mayank Yadav | |||
| Indian Journal of Marketing | Vol 48, No 7 (2018) | Social Media as an Effective Marketing Tool : An Empirical Study | Abstract |
| Siddharth Shriram Shimpi | |||
| International Journal of Marketing and Business Communication | Vol 7, No 3 (2018) | Social Media Behaviour among Undergraduate Students | Abstract |
| Mokhalles Mohammad Mehdi | |||
| Media Watch | Vol 6, No 1 (2015) | Social Media Challenges and Adoption Patterns among Public Relations Practitioners | Abstract |
| Radhe Krishan | |||
| Abhigyan | Vol 36, No 2 (2018) | Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand by Linda Coles, Wiley India Pvt. Ltd. 2018. Pages 242, Price 399/- | Abstract |
| Bishakha Majumdar | |||
| Media Watch | Vol 3, No 2 (2012) | Social Media in Family Communication of Teenagers - A Focus Group Discussion | Abstract |
| Titto Varghese, D. Nivedhitha | |||
| Prabandhan: Indian Journal of Management | Vol 11, No 2 (2018) | Social Media Influences Holiday Travel Decisions : A Rationale for Profound Analysis | Abstract |
| Neha Singh, Pooja Yadav | |||
| Asian Journal of Management | Vol 8, No 3 (2017) | Social Media Influencing Customer Loyalty | Abstract |
| Sameer Jan Bhat, Sadaf Firdous | |||
| ANVESHAK-International Journal of Management | Vol 9, No 1 (2020) | Social Media Marketing and Cosmetic Industry | Abstract |
| Zeel Desai, Sujata Salvi | |||
| Indira Management Review | Vol 13 (2019) | Social Media Marketing and SMEs:Is it a Winning Combination in Singapore? An Analysis | Abstract PDF |
| Alby Anand Kurian, Sabrina Asokan, Sagar Dham | |||
| SAMVAD: International Journal of Management | Vol 2 (2011) | Social Media Marketing in India | Abstract PDF |
| Vinod Shastri | |||
| PRIMA: Practices and Research in Marketing | Vol 3, No 2 (2013) | Social Media Metrics, Tools & Analytics | Abstract |
| Omnath Killekar, Hiral Shah, Ashish Kolge | |||
| Journal of Information and Knowledge (Formerly SRELS Journal of Information Management) | Vol 61, No 2 (2024) | Social Media Mobilization and Advocacy: A Case Study | Abstract |
| Ajayi David Oluwatoyosi | |||
| AIRCC's International Journal of Computer Science and Information Technology | Vol 5, No 2 (2013) | Social Media News: Motivation, Purpose and Usage | Abstract PDF |
| Samaneh Beheshti-Kashi, Baharak Makki | |||
| Journal of Information and Knowledge (Formerly SRELS Journal of Information Management) | Vol 52, No 4 (2015) | Social Media Research in India: A Scientometric Assessment of Publications Output during 2004-13 | Abstract |
| Ritu Gupta, B. M. Gupta | |||
| Abhigyan | Vol 37, No 2 (2019) | Social Media Retargeting:Opinions, Clicks and Conversion | Abstract |
| Neeti Gupta | |||
| ICTACT Journal on Soft Computing | Vol 13, No 1 (2023) | Social Media Spam Detection Using Different Text Feature Selection Technique and Machine Learning | Abstract |
| Anubha Sharma, Manoj Ramaiya | |||
| Media Watch | Vol 6, No 3 (2015) | Social Media Usage and Physical Inactivity among School Children | Abstract |
| Baninder Rahi | |||
| Journal of Hospitality Application and Research | Vol 16, No 1 (2021) | Social Media usage for Travel Information andits Determinants: A Study of Millennials | Abstract |
| Shikha Sota, Harish Chaudhry | |||
| Avahan: A Journal on Hospitalty and Tourism | Vol 4, No 1 (2016) | Social Media:An Effective Tool for Marketing of Tourism in Himachal Pradesh | Abstract |
| Chander Mohan Parsheera, Dikshit Gupta | |||
| MERI-Journal of Management & IT | Vol 9, No 2 (2016) | Social Media:Enabling Technology and Impact on Retail | Abstract |
| Samarth Singh, Sumit Chauhan | |||
| Research Journal of Humanities and Social Sciences | Vol 10, No 1 (2019) | Social Media–Boon or Bane:A Case Study on Rural Youth | Abstract |
| D. Maria Antony Raj, Clayton Michael Fonceca | |||
| Information Studies | Vol 12, No 3 (2006) | Social Messaging and Networking | Abstract |
| A. Neelameghan | |||
| International Journal of Advances in Social Sciences | Vol 5, No 2 (2017) | Social Mobility | Abstract |
| Vinay N. Patel | |||
| The Indian Journal of Nutrition and Dietetics | Vol 11, No 4 (1974) | Social Modernization and Economic Development in Argentina | Abstract |
| Lakshmi Shantha Rajagopal | |||
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