Issue | Title | |
Vol 37, No 11 (2007) | Indian Banking: Changing Pattern of Employment and Issue of Employee's Efficiency in Global Era-Challenges and Opportunities | Abstract |
R. K. Uppal, Rimpi Kaur | ||
Vol 36, No 3 (2006) | Indian Capital Markets - A Road Ahead | Abstract |
M. V. Subha | ||
Vol 45, No 11 (2015) | Indian Consumers’ Materialistic Values: An Examination of Dimensionality and Instrument Development Through Exploratory Factor Analysis | Abstract |
Aastha Verma Vohra | ||
Vol 44, No 12 (2014) | Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners | Abstract |
Freda Swaminathan, Ipshita Bansal | ||
Vol 39, No 7 (2009) | Indian Dairy Sector-Status and Policy Options | Abstract |
Meenakshi Gupta, Vikas Sharma | ||
Vol 35, No 9 (2005) | Indian Financial Services Sector: Emerging Marketing Challenges and Strategies | Abstract |
Teki Surayya | ||
Vol 50, No 4 (2020) | Indian Journal of Marketing : A Bibliometric Analysis | Abstract |
M. Chaman Sab, Mallikarjun Kappi, Vitthal Bagalkoti, B. S. Biradar | ||
Vol 46, No 6 (2016) | Industrial Marketing:Text and Cases | Abstract |
Namrata Vasudeo Jasrotia | ||
Vol 40, No 4 (2010) | Industry Attractiveness of Indian Comic Industry | Abstract |
Anjeet Khandelwal | ||
Vol 48, No 1 (2018) | Influence of Ambient Perfumes on Consumer Spending Behaviour : A Study Among Apparel Shoppers in an Indian Setting | Abstract |
N. Joji Alex, Parvathy Menon | ||
Vol 52, No 8 (2022) | Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context | Abstract |
Avil Terrance Saldanha, Rekha Aranha | ||
Vol 49, No 8 (2019) | Influence of Family Communication Patterns in Family Purchase Decision Making | Abstract |
Vijita Singh Aggarwal, Shefali | ||
Vol 49, No 12 (2019) | Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter? | Abstract |
Shaon Sen, Smitha Nayak | ||
Vol 47, No 10 (2017) | Influence of Perceived Risk and Value Consciousness on Attitude Towards Music Piracy | Abstract |
G. Sridhar, G. Narasimha Murthy | ||
Vol 43, No 8 (2013) | Influence of Pharmaceutical Promotional Tools on Doctors' Prescribing Behaviour: An Exploratory Study | Abstract |
Neeti Kasliwal, Ipshita Bansal | ||
Vol 43, No 6 (2013) | Influence of Physical Evidence on Service Brand Image Dimensions and Brand Equity | Abstract |
Somnath Mukherjee, Shradha Shivani | ||
Vol 51, No 9 (2021) | Influence of Social Media Marketing Efforts on Brand Equity and Consumer Response to Branded Shoes in India | Abstract |
P. Balakrishnan Menon | ||
Vol 53, No 6 (2023) | Influence of Social Media on Post-Purchase Dissonance : An Empirical Study | Abstract |
S. Shyam Prasad, Amruta Y. K. | ||
Vol 52, No 3 (2022) | Influence of Use of Different Media on Political Attitude and Political Participation | Abstract |
Manpreet Kaur, Rajesh Verma | ||
Vol 51, No 10 (2021) | Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review | Abstract |
Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava | ||
Vol 38, No 6 (2008) | Influential Power of 'Word of Mouth' for Purchase of Sarees | Abstract |
D. Malmarugan | ||
Vol 41, No 12 (2011) | Information Sharing in Managing Collaborative Relationships: an Analytical and Empirical Investigation | Abstract |
Neetu Andotra, Vipul Chalotra | ||
Vol 43, No 1 (2013) | Infrastructural Development Problems at Thoseghar: A Tourist Destination in Satara District, Maharashtra | Abstract |
Rajashri Ramesh Chavan, Sarang Shankar Bhola | ||
Vol 47, No 4 (2017) | Injectable Antibiotics Market in Lower Extremity Infections : A Target Marketing Perspective | Abstract |
Sandipon Purkayastha, Sunanda Deb, Shibashish Chakravorty | ||
Vol 40, No 8 (2010) | Innovative Marketing Practices for Evolving Consumers | Abstract |
Vaishali Agarwal | ||
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