Browse Title Index


 
Issue Title
 
Vol 37, No 11 (2007) Indian Banking: Changing Pattern of Employment and Issue of Employee's Efficiency in Global Era-Challenges and Opportunities Abstract
R. K. Uppal, Rimpi Kaur
 
Vol 36, No 3 (2006) Indian Capital Markets - A Road Ahead Abstract
M. V. Subha
 
Vol 45, No 11 (2015) Indian Consumers’ Materialistic Values: An Examination of Dimensionality and Instrument Development Through Exploratory Factor Analysis Abstract
Aastha Verma Vohra
 
Vol 44, No 12 (2014) Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners Abstract
Freda Swaminathan, Ipshita Bansal
 
Vol 39, No 7 (2009) Indian Dairy Sector-Status and Policy Options Abstract
Meenakshi Gupta, Vikas Sharma
 
Vol 35, No 9 (2005) Indian Financial Services Sector: Emerging Marketing Challenges and Strategies Abstract
Teki Surayya
 
Vol 50, No 4 (2020) Indian Journal of Marketing : A Bibliometric Analysis Abstract
M. Chaman Sab, Mallikarjun Kappi, Vitthal Bagalkoti, B. S. Biradar
 
Vol 46, No 6 (2016) Industrial Marketing:Text and Cases Abstract
Namrata Vasudeo Jasrotia
 
Vol 40, No 4 (2010) Industry Attractiveness of Indian Comic Industry Abstract
Anjeet Khandelwal
 
Vol 48, No 1 (2018) Influence of Ambient Perfumes on Consumer Spending Behaviour : A Study Among Apparel Shoppers in an Indian Setting Abstract
N. Joji Alex, Parvathy Menon
 
Vol 52, No 8 (2022) Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context Abstract
Avil Terrance Saldanha, Rekha Aranha
 
Vol 49, No 8 (2019) Influence of Family Communication Patterns in Family Purchase Decision Making Abstract
Vijita Singh Aggarwal, Shefali
 
Vol 49, No 12 (2019) Influence of Materialism on Impulse Buying Among Indian Millennials: Does Income Matter? Abstract
Shaon Sen, Smitha Nayak
 
Vol 47, No 10 (2017) Influence of Perceived Risk and Value Consciousness on Attitude Towards Music Piracy Abstract
G. Sridhar, G. Narasimha Murthy
 
Vol 43, No 8 (2013) Influence of Pharmaceutical Promotional Tools on Doctors' Prescribing Behaviour: An Exploratory Study Abstract
Neeti Kasliwal, Ipshita Bansal
 
Vol 43, No 6 (2013) Influence of Physical Evidence on Service Brand Image Dimensions and Brand Equity Abstract
Somnath Mukherjee, Shradha Shivani
 
Vol 51, No 9 (2021) Influence of Social Media Marketing Efforts on Brand Equity and Consumer Response to Branded Shoes in India Abstract
P. Balakrishnan Menon
 
Vol 53, No 6 (2023) Influence of Social Media on Post-Purchase Dissonance : An Empirical Study Abstract
S. Shyam Prasad, Amruta Y. K.
 
Vol 52, No 3 (2022) Influence of Use of Different Media on Political Attitude and Political Participation Abstract
Manpreet Kaur, Rajesh Verma
 
Vol 51, No 10 (2021) Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review Abstract
Anshika Singh Tanwar, Harish Chaudhry, Manish Kumar Srivastava
 
Vol 38, No 6 (2008) Influential Power of 'Word of Mouth' for Purchase of Sarees Abstract
D. Malmarugan
 
Vol 41, No 12 (2011) Information Sharing in Managing Collaborative Relationships: an Analytical and Empirical Investigation Abstract
Neetu Andotra, Vipul Chalotra
 
Vol 43, No 1 (2013) Infrastructural Development Problems at Thoseghar: A Tourist Destination in Satara District, Maharashtra Abstract
Rajashri Ramesh Chavan, Sarang Shankar Bhola
 
Vol 47, No 4 (2017) Injectable Antibiotics Market in Lower Extremity Infections : A Target Marketing Perspective Abstract
Sandipon Purkayastha, Sunanda Deb, Shibashish Chakravorty
 
Vol 40, No 8 (2010) Innovative Marketing Practices for Evolving Consumers Abstract
Vaishali Agarwal
 
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