| Issue | Title | |
| Vol 36, No 7 (2006) | Gaining System-Product knowledge and Receiving Training Services-Organisational Consumers' Preferences for Service Provider,Reference Group and Self Service | Abstract |
| S. K. G. Ganesh, M. S. Bhat, R. B. Kumar | ||
| Vol 41, No 8 (2011) | GCMMF: Preempting Competition with an Innovative Business Model | Abstract |
| Mohit Avinashkumar Parekh | ||
| Vol 42, No 10 (2012) | Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users’ Brand Switching in Kolkata | Abstract |
| Supriya Biswas | ||
| Vol 40, No 9 (2010) | Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers | Abstract |
| B. Shafiulla | ||
| Vol 38, No 2 (2008) | Getting Personal Online: Can Consumers be Targeted Behvaiorally for Internet Advertising? | Abstract |
| Anagha Shukre | ||
| Vol 34, No 11 (2004) | Giving Wings to one billion Indians | Abstract |
| R. Sugant | ||
| Vol 39, No 9 (2009) | Globalization and its Impact on Small Scale Industries-An Analysis | Abstract |
| Rana Zehra Masood | ||
| Vol 37, No 9 (2007) | Globalization and Value Chain Analysis - A Critical Evaluation | Abstract |
| H. N. Ramesh | ||
| Vol 41, No 1 (2011) | Globalizing Chinese Brands: Perspectives and Strategy Implications | Abstract |
| Inder P. Khera | ||
| Vol 40, No 7 (2010) | Go Rural!! Hinterland - Challenges, Insights, Opportunities and Strategies | Abstract |
| Vinod S. Gaikwad | ||
| Vol 37, No 1 (2007) | Green Consumerism - Issues and Implications | Abstract |
| P. Santhi, U. Jerinabi, N. Mohandas Gandhi | ||
| Vol 51, No 8 (2021) | Green Marketing : A Systematic Literature Review | Abstract |
| Hansini Premi, Monica Sharma, G. S. Dangayach | ||
| Vol 36, No 1 (2006) | Green Marketing and Environmental Protection | Abstract |
| R. Azhagaiah, A. Ilangovan | ||
| Vol 42, No 11 (2012) | Green Marketing in India: Some Eco-Issues | Abstract |
| H. Ramakrishna | ||
| Vol 53, No 5 (2023) | Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix | Abstract |
| Parul Yadav, Bhawna Agarwal, Jones Mathew | ||
| Vol 37, No 5 (2007) | Green Marketing: An Illusion or Reality | Abstract |
| Sheenu Jain | ||
| Vol 45, No 7 (2015) | Green Marketing: The New Strategic Imperative by Firms in India | Abstract |
| Kanak Tara, Saumya Singh, Ritesh Kumar | ||
| Vol 43, No 1 (2013) | Green Marketing: Theory, Practice, and Strategies | Abstract |
| P. Kishore Kumar, Byram Anand | ||
| Vol 38, No 9 (2008) | Green-trust & Distrust | Abstract |
| J. Murugesan | ||
| Vol 35, No 3 (2005) | Growth and Evalution of Washing Machine Industry in India | Abstract |
| D. Raghunatha Reddy, N. Sivakumar | ||
| Vol 43, No 4 (2013) | Guerrilla Marketing: A Theoretical Review | Abstract |
| Sajoy P. B. | ||
| Vol 43, No 5 (2013) | Handicrafts of Meghalaya: An Analysis of the Marketing Practices | Abstract |
| Madhuchhanda Das Gupta, Surajit Sen | ||
| Vol 45, No 6 (2015) | Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes? | Abstract |
| Debjani Banerjee, Shradha Shivani | ||
| Vol 39, No 10 (2009) | Healthcare Services Accreditation as a Brand Positioning Tool:A 'B Loop-Dozen A' Model of Emergency Medical Services(EMS) | Abstract |
| Raj Kumar Singh | ||
| Vol 45, No 9 (2015) | Healthy Food Selection: The Role of Nutritional Information of Packaged Foods on Consumers’ Purchase Intentions | Abstract |
| Sandip Solanki, Jaydeep H. Sheth | ||
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