| Issue | Title | |
| Vol 39, No 9 (2009) | Innovative Marketing Practices Suiting the Current Social Behaviour of Indian Customers | Abstract |
| B. V. H. Kameswara Sastry, D. V. Chandrashekar | ||
| Vol 43, No 11 (2013) | Innovative Marketing Strategies for the Refined Edible Oil Industry: A Multidimensional Approach | Abstract |
| M. Subasini, M. Rajiv Vignesh, R. Revathy | ||
| Vol 35, No 8 (2005) | Insurance Perspective in Eastern UP - An Empirical Study | Abstract |
| S. RaviKumar Sharma | ||
| Vol 35, No 7 (2005) | Insurance Sector: Emerging Distribution Channels | Abstract |
| Rajesh C. Jampala | ||
| Vol 48, No 10 (2018) | Intention to Adopt Sustainable Energy : Applying the Theory of Planned Behaviour Framework | Abstract |
| Chetan Srivastava, G. Mahendar | ||
| Vol 46, No 8 (2016) | Intention to Purchase Hybrid Cars in India : A Study | Abstract |
| Utkal Khandelwal, Naval Bajpai, Vikas Tripathi, Seemant Yadav | ||
| Vol 47, No 11 (2017) | Interaction Between Demographic Profile of Shoppers, Their Behaviour, and Mall Factors : Evidences from a Shopping Mall in South Africa | Abstract |
| Ajay K. Garg, Yakeen M. Atwaru | ||
| Vol 52, No 1 (2022) | Internal Branding : Developing a Predictive Model for the Indian Service Sector | Abstract |
| Pooja Sehgal, Sarika Kaushal, Mahim Sagar | ||
| Vol 37, No 12 (2007) | Internal Marketing - Case Studies | Abstract |
| K. S. Jaiswal, Dipti Saha | ||
| Vol 50, No 10-11 (2020) | Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis | Abstract |
| Baby Thomas, Ana Paula Rodrigues | ||
| Vol 38, No 7 (2008) | International Advertising Strategy: Standardization or Adaptation? | Abstract |
| Kunal Gaurav | ||
| Vol 35, No 11 (2005) | International Benchmarking of Prices "A New Pricing Mantra in Industrial Marketing" | Abstract |
| Alok Kumar Rai | ||
| Vol 41, No 9 (2011) | International Brands & The Indian Consumer: A Study of Critical Success Factors with Special Focus on Select FMCG Brands | Abstract |
| Sharif Memon | ||
| Vol 37, No 1 (2007) | International Joint Ventures in India: Motives of Australian Firms - An Exploratory Study through Resource Based Approach | Abstract |
| Rajeev D Sharma | ||
| Vol 35, No 4 (2005) | Internet Banking in Indian Scenario | Abstract |
| T. UmaMaheswara Rao, Ch. L. Hymavathi | ||
| Vol 45, No 8 (2015) | Internet of Things (IoT): Is IoT a Disruptive Technology or a Disruptive Business Model? | Abstract |
| D. Narasimha Murthy, B. Vijaya Kumar | ||
| Vol 50, No 8-9 (2020) | Interpreting Competitive Advantage : Evidence from Existing Literature | Abstract |
| S. Shyam Prasad | ||
| Vol 52, No 1 (2022) | Investigating Gamification Effect of Frequent Flyer Program on Brand Loyalty in the Aviation Industry | Abstract |
| Balgopal Singh | ||
| Vol 46, No 9 (2016) | Investigating the Consumer's Perception on Selection of Mid Segment Cars by Students : A Conjoint Approach | Abstract |
| Amit Goyal, Atul Shiva | ||
| Vol 48, No 1 (2018) | Investigating the Empirical Relationship Between Service Quality, Trust, Satisfaction, and Intention of Customers Purchasing Life Insurance Products | Abstract |
| Shrikant Krupasindhu Panigrahi, Noor Azlinna Azizan, Muhammad Waris Ali Khan | ||
| Vol 37, No 10 (2007) | Is everything Fair in Marketing?(unravelling the Knitty-gritty of Ambush Marketing with Special Reference to India) | Abstract |
| Aditya Prakash Tripathi | ||
| Vol 35, No 5 (2005) | Is Indian Economy a Knowledge Economy? | Abstract |
| N. Sasikala Devi | ||
| Vol 36, No 1 (2006) | IT @ Organized Retail Management | Abstract |
| Suneel Arora, Mukesh Vyas | ||
| Vol 36, No 8 (2006) | It's All At the Mall: Exploring Present Shopping Experiences | Abstract |
| Anu Singh Lather, Tripat Kaur | ||
| Vol 43, No 4 (2013) | It's Time to Go Green with Pride: A Conceptual Study of Green Marketing | Abstract |
| Raji Parameshwaran Pillai | ||
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