| Issue | Title | |
| Vol 37, No 5 (2007) | Joint Sales Promotions in India - Innovations Beckon | Abstract |
| K. S. Chandrasekar, M. Senthil | ||
| Vol 37, No 9 (2007) | Journey to the Center of the Customer's Mind | Abstract |
| Ranjan Chaudhuri | ||
| Vol 41, No 9 (2011) | Junk Food Advertisements with Free Offer: Their Repercussions in the Minds of Children in the Age Group of 3-10 Years | Abstract |
| S. Ramesh Kumar | ||
| Vol 47, No 5 (2017) | Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping | Abstract |
| C. R. Rajan, T. N. Swaminathan, M. R. Pavithra | ||
| Vol 38, No 8 (2008) | Kids Mean Business - Marketers Beware! A Market Survey on Impact of Advertising on Kids | Abstract |
| Sachin S. Vernekar, Preety Wadhwa | ||
| Vol 48, No 3 (2018) | Knowledge Outlook of Indian Consumers Towards BHIM App | Abstract |
| A. Arun Kumar, Daravath Vikas Nayak, Vedulla Shekhar | ||
| Vol 35, No 4 (2005) | Land Marketing in Haryana | Abstract |
| Parveen Kumar, S. D. Chamola | ||
| Vol 40, No 12 (2010) | Land Price Model for Sholinganallur Town in Chennai Metropolitan Area | Abstract |
| V. Sampathkumar, M. Helen Santhi | ||
| Vol 42, No 1 (2012) | Leisure, Social Networking and Mass Media: The Evolving Confluence | Abstract |
| Satya S. | ||
| Vol 39, No 6 (2009) | Leveraging Brand Assets by Understanding Brand Architecture-Imperatives for FMCG Sector for Competitive Edge in India | Abstract |
| Bhavin Pandya, Mitesh M. Jayswal | ||
| Vol 35, No 8 (2005) | Life Insurance Advertisements on Television: A Study on Quality of Illustrations | Abstract |
| Gautam Bansal, Pawan Taneja | ||
| Vol 40, No 11 (2010) | Life Insurance and Working Women: A Critical Study of Factors Affecting the Purchase Decision | Abstract |
| Manish Srivastava, Megha Rastogi | ||
| Vol 53, No 10 (2023) | Linking Online Procrastination to Online Shopping Cart Abandonment : A Multi-Group Analysis from India and Ethiopia | Abstract |
| Piyusa Das, Bhuwandeep | ||
| Vol 44, No 6 (2014) | Louis Vuitton, Gucci, and Audi: The Luxury Retail Sector in India - Will it Grow or Go? | Abstract |
| Neha Bothra | ||
| Vol 46, No 12 (2016) | Loyalty Programs in Czechia, Slovakia, and Russia | Abstract |
| Radek Tahal, Tomas Formanek | ||
| Vol 42, No 4 (2012) | Maggi Noodles: Magic of the 2-Minute Campaign | Abstract |
| Rajni Kamboj | ||
| Vol 53, No 10 (2023) | Major Antecedents of Electronic Customer Relationship Management (E-CRM) Studies in the Indian Banking Sector : A Systematic Review | Abstract |
| Prashanth Shetty, Poornima Y. | ||
| Vol 42, No 7 (2012) | Malabar Cements Limited: A Successful Employer in the Indian Cement Industry | Abstract |
| G. Sivaramakrishnan, Mohammad Sulaiman I. | ||
| Vol 44, No 11 (2014) | Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour | Abstract |
| Suman Yadav, Sadaf Siraj | ||
| Vol 38, No 4 (2008) | Management of Events/Promotions at DLF City Center Mall,Gurgaon | Abstract |
| Asif Zameer | ||
| Vol 35, No 12 (2005) | Management of Healthcare Service Sector—A Study of Primary Health Centres | Abstract |
| R. Singh, Sunaina | ||
| Vol 43, No 11 (2013) | Management of Travel Booking in the Light of Destination Marketing: Evidence from an Alpine Indian State - Sikkim | Abstract |
| Debasish Batabyal, Dillip Kumar Das | ||
| Vol 35, No 12 (2005) | Managing Business Process Outsourcing - Opportunities & challenges | Abstract |
| Ch.Ibohal Meitei, C. D. Balaji | ||
| Vol 42, No 9 (2012) | Managing Customer Relations through Online Banking | Abstract |
| Vinay Kumar Nagu | ||
| Vol 39, No 7 (2009) | Managing Global Brands | Abstract |
| Nitin S. Dhopeshwar | ||
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