| Issue | Title | |
| Vol 38, No 4 (2008) | Meal Experience: Mapping The Mind of The Indian Customers, An Application of Artificial Neural Network | Abstract |
| Malay Biswas | ||
| Vol 38, No 10 (2008) | Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Close-up Brand | Abstract |
| P.C. Sekar, Bejoy John Thomas | ||
| Vol 39, No 7 (2009) | Measurement in Marketing:A Study on Construct Validation with Special Reference to Multirait-Multimethod (MTMM) Matrix | Abstract |
| Manit Mishra | ||
| Vol 45, No 3 (2015) | Measuring Advertising Effectiveness Through Inter Modulation of Affect and Cognition | Abstract |
| Sandeep Singh, Anand Sapre | ||
| Vol 39, No 10 (2009) | Measuring Brand Recall in Print Media Advertising:A Study of Selected Brands of Personal Care Industry | Abstract |
| Rajesh Faldu | ||
| Vol 43, No 3 (2013) | Measuring Customer Based Brand Equity Using Aaker's Model | Abstract |
| R. Shashikala, A. M. Suresh | ||
| Vol 36, No 2 (2006) | Measuring Customer Satisfaction for Small Cars—An Empirical Study | Abstract |
| A. M. Suresh, K. G Raja | ||
| Vol 38, No 1 (2008) | Measuring Customer Satisfaction in Indian Low Cost Air Carriers | Abstract |
| Venkoba Rao | ||
| Vol 40, No 6 (2010) | Measuring Marketing Performance, Practices and Management Control Challenges | Abstract |
| Keyur Thaker | ||
| Vol 44, No 12 (2014) | Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix | Abstract |
| Amalesh Bhowal, Tarak Paul | ||
| Vol 48, No 9 (2018) | Measuring Service Quality and its Relationship with Customer Patronage at a Car Dealership in South Africa | Abstract |
| Ajay K. Garg | ||
| Vol 51, No 10 (2021) | Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies | Abstract |
| Ramakrishnan Ramamurthi, Rajan Saxena, Bala Krishnamoorthy, Gordhan Saini | ||
| Vol 34, No 7 (2004) | Media Fragmentation - Issues and Challenges | Abstract |
| S. Selvabaskar | ||
| Vol 41, No 6 (2011) | Media Influence on FMCGs - A Comparative Study among Rural and Urban Households on their Product Purchase Decision | Abstract |
| Abhigyan Bhattacharjee | ||
| Vol 53, No 7 (2023) | Mediating Effect of Subjective Norms in the Relationship Between Attitude and Online Purchase Decision | Abstract |
| Patricia Pilar Zirena-Bejarano, Elbia Myreyle Chávez Zirena | ||
| Vol 36, No 2 (2006) | Medical Tourism-The next Big Opportunity to Prosperity | Abstract |
| V. Selvam | ||
| Vol 51, No 11 (2021) | Menstrual Hygiene Management : A Study of Perception, Problem, and Practices Among Urban Slums of Delhi | Abstract |
| Harshita Kejriwal, Shubham Jain, Shiksha Kushwah, Mahim Sagar, Manvi Bansal | ||
| Vol 53, No 2 (2023) | Menstrual Tracking Apps in India : User Perceptions, Attitudes, and Implications | Abstract |
| Ananthu Nair, Padmakumar K., Sauparnika R. Krishna | ||
| Vol 40, No 2 (2010) | Mergan Pharmaceutical's Customer-Driven Flight into the Future | Abstract |
| Subroto Chatterjee | ||
| Vol 39, No 5 (2009) | Micro-Finance in Krishnagiri District:A Tool for Poverty Alleviation | Abstract |
| A. Saraswathy, S. Porkodi, M. Bhuvaneswari | ||
| Vol 40, No 6 (2010) | Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy | Abstract |
| Sanjeev Gupta, Preeti Mehra | ||
| Vol 40, No 11 (2010) | Microsoft's Windows Vs Google's Chrome - Who Will Win the Market? | Abstract |
| Sanjeet Kaur, Sumit Kumar Verma | ||
| Vol 43, No 2 (2013) | Milk Preferences of Consumers and Effect of the Marketing Mix on Consumers' Purchase Decision of Dairy Products | Abstract |
| Nahid Mohammed Tawfik Fawi, Mohamed Osman Mohamed Abdalla | ||
| Vol 52, No 2 (2022) | Millennials’ Online Purchase Intention Towards Consumer Electronics : Empirical Evidence from India | Abstract |
| Hemantkumar P. Bulsara, Pratiksinh S. Vaghela | ||
| Vol 53, No 4 (2023) | Mind Mapping of Consumers : A Study to Explore the Role of Religion | Abstract |
| Swati Saini, Rajiv Kumar | ||
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