| Issue | Title | |
| Vol 38, No 5 (2008) | MNCs in Rural Marketing - The Case of Pepsi and Coca Cola | Abstract |
| Prasad Begde | ||
| Vol 43, No 2 (2013) | Modeling Store Characteristics as Antecedents of Impulse Purchase | Abstract |
| Ramesh Kumar Chaturvedi | ||
| Vol 53, No 1 (2023) | Modeling the Determinants of Hotel Service Booking During COVID-19 | Abstract |
| Garima Pal, Ashutosh Pandey | ||
| Vol 37, No 7 (2007) | Models of Consumer Behaviour in Mall Culture | Abstract |
| S. C. Panandikar, Rajiv Gupte | ||
| Vol 50, No 3 (2020) | Moderating Effect of Facilitators and Barriers for Purchase of Green Products in India | Abstract |
| Vishal Kumar Laheri | ||
| Vol 52, No 8 (2022) | Moderating Effects of Generation Y’s Online-to-Offline E-Commerce (O2O E-Commerce) Shopping Experience | Abstract |
| Salitta Saribut | ||
| Vol 50, No 8-9 (2020) | Moderating Role of Brand Trust on Offline vs Online Shoppers and its Impact on Cognitive Dissonance | Abstract |
| Vivek Singh Tomar, Rohit Singh Tomar, Varsha Khattri | ||
| Vol 44, No 3 (2014) | Moderating Role of Cause Related Marketing Campaign Between Attitude Towards Products and Purchase Intention: An Experimental Analysis | Abstract |
| Dharmesh D. Gadhavi, Yupal S. Shukla, Jayesh D. Patel | ||
| Vol 51, No 1 (2021) | Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework | Abstract |
| Shaon Sen, Smitha Nayak | ||
| Vol 34, No 8 (2004) | Modern Business Organisations and Bluetooth Advertising | Abstract |
| Gurmeet Singh, Harish Gautam | ||
| Vol 41, No 12 (2011) | Moments of Truth: An Empirical Analysis of Indian Consumers | Abstract |
| Arti Trivedi, Beenu Suri, Saurabh Mishra, Pratika Mishra | ||
| Vol 37, No 3 (2007) | Most Popular Advertisements | Abstract |
| Shanthi Nachiappan | ||
| Vol 41, No 8 (2011) | Motivating Retail Sales Personnel Customer Orientations: An Empirical Study | Abstract |
| Debasis Bhattacharya, Subrata Ray | ||
| Vol 45, No 4 (2015) | Multi - Level Marketing: An Economic Model | Abstract |
| Jeremiah Richey, Bohyeon Kang | ||
| Vol 43, No 5 (2013) | Multidimensional Segments among Children in Urban Indian Families | Abstract |
| Sunil Dhondopant Doke, Sarang Shankar Bhola | ||
| Vol 52, No 3 (2022) | Multifaceted Destination Personality Traits : A Short Communication on Understanding from Tourists’ Perspective | Abstract |
| Sabari Shankar R., John Paul Raj V. | ||
| Vol 39, No 5 (2009) | Multinational Companies:A Study of their Impact on India | Abstract |
| Smitha Sambrani | ||
| Vol 40, No 2 (2010) | Multivariate Model for Forecasting the Wheat Prices in India | Abstract |
| Rajashekhar Karjagi, Chiragra Chakrabarty, Raosaheb Mohite | ||
| Vol 44, No 6 (2014) | Multivariate Relation Between Advertisements, Sales, and Profits: A Study on the Indian FMCG Industry | Abstract |
| Mandeep Mahendru, Kalyan K. De | ||
| Vol 38, No 7 (2008) | Mushroom Making - Profitable Agribusiness in Pune District of Western Maharashtra - A Case Study | Abstract |
| M. B. Nichit, S.N. Patil | ||
| Vol 45, No 9 (2015) | Mystery Shopping for Consumer Contentment, Reliance, and Adhesion in the Retail Industry: A Descriptive Study | Abstract |
| Sourabh Bhattacharya, Bibhuti Bhusan Mishra, Uma Sankar Mishra | ||
| Vol 35, No 8 (2005) | Narcissism and Advertising: Youth Centre Marketing | Abstract |
| I. Francis Gnana Sekar | ||
| Vol 44, No 11 (2014) | Nature and Role of Qualitative Market Research: An Alternative or a Complimentary Approach? | Abstract |
| Ankita Batra | ||
| Vol 46, No 3 (2016) | Need Based Segmentation of Airport Passengers: The Case of Rajiv Gandhi International Airport, Hyderabad | Abstract |
| Rajiv Gupta, V. Venkaiah, P. Ammani | ||
| Vol 47, No 5 (2017) | Nestle India Maggi : Rebuilding Trust | Abstract |
| Girish Taneja | ||
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