| Issue | Title | |
| Vol 38, No 3 (2008) | Product Management of Self Help Groups in Andhra Pradesh - A Study | Abstract |
| Rambabu Gopisetti, H. Venkateshwarlu | ||
| Vol 44, No 11 (2014) | Product Placement Effectiveness in a Bollywood Movie with Debutant Actors: A Case Study | Abstract |
| Sneha Sharma, Suresh K. Chadha, B. B. Goyal | ||
| Vol 45, No 7 (2015) | Product Placement in Movies: Relationship Between Beliefs Towards Product Placement and Usage Behavior | Abstract |
| Ishtiaq Hussain Qureshi, Maleeha Gul | ||
| Vol 43, No 7 (2013) | Product Placement: A Critical Review Based on Ethical Theories | Abstract |
| Mohammad Masrurul Mowla, Nazamul Hoque | ||
| Vol 39, No 2 (2009) | Product Purchase Decision Making Process among Urban Married Working Women in Tiruchirappalli District-An Analysis | Abstract |
| G. Sarguna Mary | ||
| Vol 42, No 5 (2012) | Product Recall: An Evaluation of Few Issues | Abstract |
| N. K. Vijayalakshmi, J. Madegowda | ||
| Vol 37, No 2 (2007) | Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study | Abstract |
| A. S. Mohanram, C. Mahavi | ||
| Vol 42, No 3 (2012) | Product Strategies and Advertising in Small Firms: A Study of Punjab Units | Abstract |
| Raj Kumar Gautam | ||
| Vol 36, No 11 (2006) | Production and Marketing of Fruits and Vegetables in Karnataka : A Case Study of HOPCOMS | Abstract |
| D. Seetha Naik, B. Shivaraj | ||
| Vol 40, No 9 (2010) | Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu | Abstract |
| N. Rajasekar, M. Gurusamy | ||
| Vol 39, No 12 (2009) | Productive Efficiency of Milk Production in Tamil Nadu | Abstract |
| M. Dhanabalan | ||
| Vol 38, No 2 (2008) | Profile and Perception of Retail Consumers - An Empirical Study in Palakkad District | Abstract |
| C. Ashokan, G. Hariharan | ||
| Vol 51, No 9 (2021) | Profile Centric Community Awareness and Engagement for Adolescent Girls : An Empirical Study on Early Marriage in India | Abstract |
| Charru Hasti, Sonal Arora, Amit Mehndiratta, Mahim Sagar, Harish Chaudhry | ||
| Vol 41, No 3 (2011) | Promoting Health Tourism in India:An Exploratory Study on the Role of Specialty and Corporate Hospitals in Bangalore | Abstract |
| Satya Suresh | ||
| Vol 39, No 1 (2009) | Promotion Related Preferences of News Channel Audiences in Indore and Dehradun-A Comparative Study | Abstract |
| Anand Sapre, Amit Nagpal | ||
| Vol 43, No 4 (2013) | Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience | Abstract |
| Vardhan Choubey, Riddhi Bumb | ||
| Vol 36, No 5 (2006) | Promotional Strategies of Cellular Services : A Customer Perspective | Abstract |
| M. Chinnadurai, B. Kalpana | ||
| Vol 38, No 4 (2008) | Promotions and Barriers Towards Services Sector Economy | Abstract |
| A.Kadhar Lal | ||
| Vol 37, No 10 (2007) | Prospects and Problems of Indian Retailing | Abstract |
| Amatul Baseer, G. Laxmi Prabha | ||
| Vol 44, No 10 (2014) | Psychographic Segmentation of Facebook Users: A Cluster Analysis | Abstract |
| S. Franklin John, S. Senith, S. R. Jino Ramson | ||
| Vol 43, No 9 (2013) | Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi | Abstract |
| Shamsher Singh, Preeti Tak | ||
| Vol 42, No 6 (2012) | Purchase Decision of Life Insurance Policyholders: An Outlook | Abstract |
| K. Rajeswari, S. Kartheeswari | ||
| Vol 53, No 11 (2023) | Purchase of Unit Linked Life Insurance Policies: The Role of Agents’ Relationship-Selling Behavior | Abstract |
| Savitha Basri, Ankitha Shetty | ||
| Vol 49, No 1 (2019) | Purchasing Criteria for Apparels among Indian Consumers | Abstract |
| Pawan Kumar, Kanchan | ||
| Vol 39, No 12 (2009) | Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District | Abstract |
| P. R. Sumangala, Yallawwa Uppar | ||
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