| Issue | Title | |
| Vol 35, No 9 (2005) | Retail Banking Awareness: An Empirical Analysis (with Special Reference to Private Sector Banks) | Abstract |
| Sanjay J. Bhayani | ||
| Vol 37, No 1 (2007) | Retail Banking: Indian Scenario | Abstract |
| K. S. Jaiswal, Neetu Singh | ||
| Vol 37, No 3 (2007) | Retail Consumers Market in India - The Next Big Leap | Abstract |
| M. Anbalagan, V. Gunasekaran | ||
| Vol 34, No 11 (2004) | Retail Revolution | Abstract |
| Gitanjali Bhatnagar | ||
| Vol 38, No 4 (2008) | Retailing in India:Recent Trends & Challenges | Abstract |
| Harpreet Singh, Narinder Kaur | ||
| Vol 35, No 6 (2005) | Retailing in India-what's Up? | Abstract |
| G. P. Sudhakar | ||
| Vol 38, No 11 (2008) | Retailing to Women Requires a Holistic Approach | Abstract |
| T. Srinivas, M. Kishore Babu | ||
| Vol 37, No 6 (2007) | Retailing: An Emerging Trend in India | Abstract |
| C. P. Gupta, Mitali Chaturvedi | ||
| Vol 34, No 12 (2004) | Return on Investment With Industrial Perspective: How ROI Perception and ROI Calculating Model Can be Improved in Fast Moving Consumer Goods Industry | Abstract |
| Gautam Saha | ||
| Vol 43, No 4 (2013) | Review of SKUs in the Indian Paint Industry | Abstract |
| Devendra Kumar Pandey | ||
| Vol 44, No 8 (2014) | Revisiting Marketing Strategies for MSMEs in the Resilient Business Environment | Abstract |
| Kulbhushan Chandel, Nitya Sharma | ||
| Vol 53, No 3 (2023) | Rewriting and Redefining the Aspects of Marketing with Metaverse – A Brief Insight | Abstract |
| Wendrila Biswas | ||
| Vol 48, No 7 (2018) | Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences | Abstract |
| Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee | ||
| Vol 41, No 5 (2011) | Risks Associated with Celebrity Endorsements - An Empirical Analysis from Punjab | Abstract |
| Maninder Singh, Kuldip Kaur | ||
| Vol 39, No 7 (2009) | Role and Influence of Children in Buying Children's Apparel | Abstract |
| Adya Sharma | ||
| Vol 46, No 9 (2016) | Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in the Mid-Market Hotel Sector | Abstract |
| Abhisek Jana, Bibhas Chandra | ||
| Vol 36, No 12 (2006) | Role of Celebrities in Two Wheeler Advertisements : A study with special reference to Karaikudi Town | Abstract |
| G. Muruganantham, S. Kaliyamoorthy | ||
| Vol 42, No 8 (2012) | Role of Children in the Family Decision Making Unit | Abstract |
| Andrea Almeida | ||
| Vol 47, No 5 (2017) | Role of Color and Typography in Determining Brand Personality | Abstract |
| Kokil Jain, Diksha Pasricha | ||
| Vol 38, No 11 (2008) | Role of Commission Agency Houses in Marketing of Chillies | Abstract |
| R. Ganapathi, G. Rengarajan | ||
| Vol 36, No 9 (2006) | Role of Competition in Growing Markets: Telecom Sector | Abstract |
| R. Srivastava, Jatin Bhangle, Nirav Bhatt, Kunal Gogri, Hemal Marfatia | ||
| Vol 50, No 3 (2020) | Role of Consumption Intent in Service Quality : Perceived Benefit Relationship | Abstract |
| Barnabas Nattuvathuckal, Nandakumar Mekoth, Michael Sony | ||
| Vol 48, No 1 (2018) | Role of Conviction in the Impact of Electronic Word of Mouth on Purchase Intention for Financial Products and Services | Abstract |
| Shantanu Prasad, Subhasis Sen | ||
| Vol 39, No 4 (2009) | Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses | Abstract |
| Nidheesh K. B. | ||
| Vol 49, No 11 (2019) | Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson as a Mediator | Abstract |
| Mallika Srivastava | ||
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