| Issue | Title | |
| Vol 42, No 9 (2012) | Role of Gender in Consumers' Response to Fear Appeal Advertisements | Abstract |
| S. Ajit, V. Joseph Paul Raj | ||
| Vol 44, No 12 (2014) | Role of Gender in Influencing Consumers' Attitude Towards Online Advertising | Abstract |
| Meghna Verma, Saranya R. | ||
| Vol 34, No 3 (2004) | Role of Logistics in Dairy Industry | Abstract |
| Sunil Kulkarni | ||
| Vol 43, No 3 (2013) | Role of Music on Perceived Price in Retail Stores | Abstract |
| R. K. Srivastava | ||
| Vol 38, No 12 (2008) | Role of Nationalized Banks in Sme Credit: A Study in Theni District | Abstract |
| S.Hasan Banu, P. Sangeetha | ||
| Vol 35, No 8 (2005) | Role of NGOs in Microfinancing through Self Help Groups-A Study in Kanyakumari District | Abstract |
| J. K. Stephen, A. Seilan | ||
| Vol 38, No 9 (2008) | Role of Retailers in Reducing Inventory and Improving Customer Satisfaction: An Empirical Study of Consumer Durables | Abstract |
| Vaishali Agarwal, Sanjay Mishra | ||
| Vol 39, No 10 (2009) | Role of Retailing and Growth of Hypermarkets in India | Abstract |
| N. Venkateswatan, V. Mahalakshmi | ||
| Vol 49, No 2 (2019) | Role of Social Network in Defining the Impact of Marketing - Mix on Satisfaction from Food Items at Subsistence Marketplace | Abstract |
| Yukti Sharma, Reshma Nasreen, Amit Kumar | ||
| Vol 46, No 3 (2016) | Role of Women in Consumption Behaviour: A Comparison of Working and Non Working Wives in Shimla Town | Abstract |
| Kapil Kathuria, Poonam Rana | ||
| Vol 37, No 12 (2007) | Roles of Agricultural Marketing Institutions in Mizoram | Abstract |
| R. Zonuntluanga | ||
| Vol 39, No 2 (2009) | Rs.60,000 Crores:Will the Magic Number Solve the Plight of the Indian Farmers? | Abstract |
| R. Ganapathi, S. Sannasi | ||
| Vol 44, No 2 (2014) | Rural Consumer Behavior and Strategic Marketing Innovations: An Exploratory Study in Eastern India | Abstract |
| Saurabh Bhattacharya, Subhadip Roy | ||
| Vol 37, No 12 (2007) | Rural Consumers' Behaviour Regarding Non Durable Goods: A Study in Erode District of Tamil Nadu | Abstract |
| A. Selvaraj | ||
| Vol 46, No 12 (2016) | Rural Consumers' Factors of Influence, Place of Influence, and Decision Making Process : An Exclusive Model Based Study | Abstract |
| H. S. Prakash, Mustiary Begum | ||
| Vol 34, No 6 (2004) | Rural Marketing - Prospects | Abstract |
| K. Manjunatha | ||
| Vol 37, No 8 (2007) | Rural Marketing - Study of Consumer Behaviour with Reference to Hair Oils | Abstract |
| Bhawna Garg | ||
| Vol 34, No 12 (2004) | Rural Marketing : A Study of Consumer Behaviour | Abstract |
| M. A. Lokhande | ||
| Vol 36, No 4 (2006) | Rural Marketing For-FMCG | Abstract |
| S. Arul Kumar, C. Madhavi | ||
| Vol 39, No 5 (2009) | Rural Marketing of Select Fast Moving Consumer Goods in Punjab | Abstract |
| Pawan Garga, Kaminder Ghuman, Balram Dogra | ||
| Vol 42, No 1 (2012) | Rural Marketing: Text and Cases | Abstract |
| Sandeep Agarwal | ||
| Vol 35, No 3 (2005) | Rural Tourism Marketing - A Strategy for Global-local Linkage | Abstract |
| G. Ganesan, K. Chandra Sekar Rao | ||
| Vol 41, No 1 (2011) | Sabai Grass Marketing:The Prime Need for Rural Innovation and Economic Development of Tribal Community in the Mayurbhanj District of Orissa State | Abstract |
| Asit Ranjan Satpathy, Upendra Nath Sahu | ||
| Vol 47, No 12 (2017) | Sales Behavioral Intentions of Distribution Channels in the Insurance Industry : A Systematic Review | Abstract |
| Ankitha Shetty, Savitha Basri | ||
| Vol 41, No 6 (2011) | Sales Force Effectiveness: Aligning Sales Operation with the Motivation Hub | Abstract |
| Ritu Gupta | ||
| 1076 - 1100 of 1305 Items | First Previous 39 40 41 42 43 44 45 46 47 48 Next Last | |
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