| Issue | Title | |
| Vol 47, No 11 (2017) | Quantifying the Relative Importance of Key Drivers of Landing Page | Abstract |
| P. K. Viswanathan, T. N. Swaminathan | ||
| Vol 46, No 6 (2016) | Quest for Variation in Inter-Firm Influence:An Empirical Exploration | Abstract |
| Kaushik Mandal, Koushick Roy | ||
| Vol 41, No 2 (2011) | Realigning Distribution Strategies for Effective Marketing Operations of a Business:An Empirical Study Based on Tropicana | Abstract |
| Suman Kumar Dawn | ||
| Vol 39, No 1 (2009) | Reality Shows:The New Marketing Tool | Abstract |
| Debashish Sengupta | ||
| Vol 40, No 7 (2010) | Reality Television Shows: Entertaining, Money Minting or Tantalizing? | Abstract |
| Anagha Shukhre | ||
| Vol 41, No 6 (2011) | Rebranding - A Boon to Survive | Abstract |
| Harvinder Singh, Dharamveer | ||
| Vol 38, No 12 (2008) | Rebranding - A Business Imperative | Abstract |
| T. Venkat Ram Raj, M.A. Azeem | ||
| Vol 44, No 9 (2014) | Rebranding of German Bakery, Pune: A Case Study | Abstract |
| Mallika Srivastava, Dhruv Bhanot, Tarini Tamhane | ||
| Vol 38, No 9 (2008) | Rebranding: An Emerging Brand Marketing Strategy (Trends, Issues and Challenges) | Abstract |
| M. Saeed, Ravinder Vinayek, Narender Kumar | ||
| Vol 37, No 4 (2007) | Recent Facets of Consumer Behaviour: A Case of Rural Market | Abstract |
| Rajesh Shinde | ||
| Vol 36, No 2 (2006) | Recent Issues in Changes of Global Brands into Domestic Brands | Abstract |
| J. Venkatesh, V. Balachandran | ||
| Vol 41, No 2 (2011) | Recent Trends and Outlook in the International Sugar Industry | Abstract |
| C. Muthaiya | ||
| Vol 38, No 12 (2008) | Recruitment Advertising: Art and Adventure in Indian Press Ads | Abstract |
| Ruby George, Evangeline Manickam, S. Jayachandran | ||
| Vol 49, No 9 (2019) | Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry | Abstract |
| Shivaprasad Rai, Savitha Basri | ||
| Vol 52, No 3 (2022) | Relationship Between Humor in Advertising and Attitude Towards Ads : A Meta-Analysis | Abstract |
| Simranjeet Kaur, Dheeraj Nim, Shamily Jaggi | ||
| Vol 41, No 8 (2011) | Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters | Abstract |
| Catherine Phambuka-Nsimbi | ||
| Vol 46, No 5 (2016) | Relationship Marketing as an Effective Promotional Tool of Yoga Marketing in the Urban Indian Market : An Empirical Study | Abstract |
| Arunangshu Giri, Mrinalini Pandey | ||
| Vol 50, No 12 (2020) | Relationship Marketing Effectiveness Model for an Indian NBFC | Abstract |
| Prasanta Kumar Suar, Sasmita Mishra | ||
| Vol 38, No 7 (2008) | Relationship Marketing: A Conceptual Analysis | Abstract |
| Harbhajan Bansal, Komal Smriti | ||
| Vol 37, No 3 (2007) | Relationship Marketing: A Source of Competitive Advantage | Abstract |
| N. K. Sehgal | ||
| Vol 42, No 12 (2012) | Relationship Marketing: An overview | Abstract |
| Shailendra Dasari, Rupa Gunaseelan | ||
| Vol 51, No 9 (2021) | Relevance of Financial Service Advertisements in Investment Decisions and Purchase of Financial Products : Evidence from the Indian Insurance Sector | Abstract |
| Sarfaraz Javed, Uvesh Husain, Namrata Pathak | ||
| Vol 39, No 3 (2009) | Residential Mortgage Backed Securitization:The Market Oriented Alternative for Funding Housing in India | Abstract |
| P. R. Jaishankar | ||
| Vol 40, No 1 (2010) | Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal | Abstract |
| Pinaki Ranjan Bhattacharyya, Sourav Laha | ||
| Vol 38, No 12 (2008) | Restructuring Management Education in India | Abstract |
| Ruchi Srivastava, Deepali Monga | ||
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