| Issue | Title | |
| Vol 42, No 1 (2012) | Pester Power: The Strategic Use of Child Model in Advertising | Abstract |
| Srabani Roy Maiti | ||
| Vol 47, No 8 (2017) | Physico - Chemical, Sensory, Textural, and Microbiological Quality of Paneer (Indian Cottage Cheese) Marketed in Bengaluru City | Abstract |
| Sachin Wangdare, K. Jayaraj Rao, Diwakar Mishra, Rupesh Datir | ||
| Vol 39, No 11 (2009) | Pilgrim Tourism and Transportation-Opportunities, Problems and Challenges | Abstract |
| Vikas Sharma, Sunil Giri | ||
| Vol 40, No 2 (2010) | Plasma TVs and Perceived Customer Benefits | Abstract |
| Faraz Ahmad | ||
| Vol 34, No 7 (2004) | Political Marketing & Future Government | Abstract |
| B. Ramakrishna, V. K. Prabhakara Sharma | ||
| Vol 36, No 1 (2006) | Post Office Savings Schemes-an Impetus for Rural Investment | Abstract |
| K. Sakthi Srinivasan, S. Devi Lakshmi | ||
| Vol 48, No 9 (2018) | Power of Scent Marketing to Influence Consumer Behavior | Abstract |
| Rupa Rathee, Pallavi Rajain | ||
| Vol 41, No 5 (2011) | Predicting Factors Influencing Purchase of Aashirvaad Brand Using Logistic Regression | Abstract |
| Arunmozhi Ramaiyan | ||
| Vol 51, No 5-7 (2021) | Prediction of Box Office for Bollywood Movies Using State-of-the-Art SentiDraw Lexicon for Twitter Analysis | Abstract |
| Shashank Shekhar Sharma, Gautam Dutta | ||
| Vol 42, No 9 (2012) | Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools | Abstract |
| U. Devi Prasad, S. Madhavi | ||
| Vol 35, No 2 (2005) | Preference in Cellular Service Providers in the Post Liberalization Era | Abstract |
| S. Revathy, S. Padmavathy | ||
| Vol 50, No 5-7 (2020) | Preferences and Behaviour Toward E-Gadgets : A Study of Consumers in Chandigarh | Abstract |
| Ubba Savita, Upasana Sheoran | ||
| Vol 36, No 7 (2006) | Price Spread in Marketing of Coconut in Tamil Nadu | Abstract |
| N. Namasivayam, V. Richard Paul | ||
| Vol 35, No 1 (2005) | Price Trend and Price Spread Analysis of Cotton in Virudhunagar District, Tamil Nadu | Abstract |
| S. Banumathy | ||
| Vol 51, No 5-7 (2021) | Prioritization of Dimensions of Online Trust Using Analytical Hierarchy Approach | Abstract |
| Sunita Guru, Nityesh Bhatt, Nishant Agrawal | ||
| Vol 40, No 3 (2010) | Private Brands and Store Loyalty: An Empirical Study in Noida | Abstract |
| Rushina Singhi, Dewyani Kawale | ||
| Vol 52, No 6 (2022) | Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory | Abstract |
| Prashant Chaudhary, Sarika Sharma | ||
| Vol 43, No 4 (2013) | Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District | Abstract |
| Ashish Varughese | ||
| Vol 42, No 7 (2012) | Problems and Prospects of Catering Services: A Case Study of Sangli City | Abstract |
| Jyoti Indupratap Yadav, Ravasaheb Mayappa Yallatti | ||
| Vol 34, No 8 (2004) | Problems and Prospects of Pilgrim Tourism with Special Reference to Sabari Pilgrimage | Abstract |
| Anthony Joseph | ||
| Vol 42, No 10 (2012) | Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu | Abstract |
| S. Saravanan | ||
| Vol 43, No 1 (2013) | Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies | Abstract |
| Kevin J. Clancy, Paul D. Berger, Peter Krieg | ||
| Vol 38, No 6 (2008) | Product Development: The Case of an OEM | Abstract |
| Himanshu Dutt | ||
| Vol 51, No 1 (2021) | Product Innovation, Customer Satisfaction, and Brand Loyalty of Using Smartphones Among University Students : PLS – SEM Approach | Abstract |
| Shrikant Krupasindhu Panigrahi, Noor Azlinna Binti Azizan, Ibrahim Rashid Al Shamsi | ||
| Vol 35, No 11 (2005) | Product Life Cycle and Promotion Strategies in Cellular Telecom Industry | Abstract |
| P. Chandiran | ||
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