| Issue | Title | |
| Vol 36, No 4 (2006) | Outsourcing and its Enabled Service Sector in the Globalised Scenario: Emerging Challenges | Abstract |
| S. Jagadees Pandi | ||
| Vol 34, No 4 (2004) | Outsourcing-The New Paradigm | Abstract |
| R. Vijay Kumar, G.Thamizh Chelvan | ||
| Vol 39, No 8 (2009) | Overhauling of Kirana Stores | Abstract |
| Abhishek Sule, Gourav Kumar, Meeta Poyekar, Rajendra Rajput, Umesh Divate | ||
| Vol 40, No 6 (2010) | Paradigm of Electronic Customer Management | Abstract |
| Bhargav Revankar, K. Shivashankar | ||
| Vol 36, No 2 (2006) | Parallel Distribution Channels-source of Internal Conflict | Abstract |
| Asif Zameer | ||
| Vol 50, No 5-7 (2020) | Parsimonious Motivational Factors for Participation in Sporting Events : A Review | Abstract |
| Subhasis Sen | ||
| Vol 38, No 11 (2008) | Passenger Car Industry in India | Abstract |
| S.Sakthivel Rani | ||
| Vol 47, No 1 (2017) | Patanjali : Emergence of a New Star on the Indian FMCG Horizon | Abstract |
| Deepa Kapoor, Mona Chaudhary | ||
| Vol 48, No 12 (2018) | Perceived Benefits of Online Shopping : Scale Modification and Validation | Abstract |
| Vivek Singh Tomar, Ashok Sharma, Neeraj Pandey | ||
| Vol 47, No 12 (2017) | Perceived Disempowerment as a Deterrent of Inpatient Complaining | Abstract |
| Fezeena Khadir, R. Swamynathan | ||
| Vol 47, No 8 (2017) | Perceived Service Quality and Consumer Satisfaction : An Empirical Study from Direct to Home (DTH) TV Industry | Abstract |
| Kamalpreet Kaur, Amar Inder Singh | ||
| Vol 52, No 9 (2022) | Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink | Abstract |
| Akshat Jain | ||
| Vol 44, No 6 (2014) | Perception of the Retailers Towards Marketing Mix Strategies: An Empirical Case Study on the Soft Drink Market in Visakhapatnam | Abstract |
| V. V. Devi Prasad Kotni | ||
| Vol 42, No 8 (2012) | Perception of Work Culture and its Impact on Performance in DMRC | Abstract |
| Anu Singh Lather, Abha Kumar, Shilpa Jain | ||
| Vol 39, No 9 (2009) | Perception Towards Memorability of Advertisements on TV-A Descriptive Study | Abstract |
| K. Pongiannan | ||
| Vol 36, No 6 (2006) | Perceptions about Consumer Protection Laws and the Consumer Forum: An Emperical Study of Complainant-Consumers of Gulbarga District | Abstract |
| Shrimant F. Tangade, C.S. Basavaraj | ||
| Vol 42, No 8 (2012) | Perceptions of Investors on the Service Quality of Reliance Life Insurance: A Study in the West Godavari District of Andhra Pradesh | Abstract |
| B. V. R. Naidu | ||
| Vol 34, No 11 (2004) | Performance in the Entrance Examination and its Impact on Academics and Executive Placements with Reference to Business Schools | Abstract |
| Apoorva Palkar, M. Marathe | ||
| Vol 43, No 12 (2013) | Performance of Agri - Warehousing in Maharashtra and Market Potential for Negotiable Warehouse Receipts Finance in India | Abstract |
| N. Rangasamy | ||
| Vol 35, No 11 (2005) | Performance of Food Production and some Marketing Issues in India | Abstract |
| Parveen Kumar, K. K. Kundu, K. S. Suhag | ||
| Vol 45, No 8 (2015) | Performance of Regulated Agricultural Markets: Perception of Farmers in Salem District, Tamil Nadu | Abstract |
| Shakeel-Ul-Rehman | ||
| Vol 36, No 12 (2006) | Performance of Sports Goods Industry in Punjab - A Comparative Analysis | Abstract |
| H. S. Sidhu, Gulshan Kumar | ||
| Vol 36, No 5 (2006) | Performance of Tamil Nadu Tourism Industry | Abstract |
| G. Ganesan, K. Chandrasekar Rao | ||
| Vol 45, No 7 (2015) | Permission Marketing: An Analysis with Reference to Banking Promotional E-mails | Abstract |
| Nimit Gupta | ||
| Vol 44, No 9 (2014) | Persuading Effect of Store Aesthetics on Shoppers' Purchase Intentions: The Gender Difference | Abstract |
| Pallabi Mishra | ||
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