Browse Title Index


 
Issue Title
 
Vol 41, No 11 (2011) Marketing of Tourism Products in Karnataka: Policy Implications Abstract
H. Ramakrishna
 
Vol 37, No 2 (2007) Marketing of Tourism Services - A Case Study on AP Tourism (APTDC Ltd) Visakhapatnam Abstract
M. Sheaba Rani
 
Vol 35, No 3 (2005) Marketing Operations of Himachal Apples - An overview Abstract
Jai Singh Parmar
 
Vol 50, No 2 (2020) Marketing Orientation Led by Consumer Motivations Towards Agribased Products : An Evidence from Udupi District in India Abstract
Vikram Baliga, G. Santhosha Shetty, Sandeep Shenoy
 
Vol 42, No 4 (2012) Marketing Paradigms for Rural India Abstract
Thomas T. Thomas
 
Vol 38, No 7 (2008) Marketing Practices and Problems of Cotton Cultivators in Virudhunagar District Abstract
M. Balasubramanian, R. Eswaran
 
Vol 39, No 5 (2009) Marketing Problems Faced by Mulberry Growers:A Study in Erode District of Tamil Nadu Abstract
A. Selvaraj, K. R. Vijaysanthi
 
Vol 34, No 2 (2004) Marketing Problems of Cottage Match Manufacturers of Elayirampannai Village Abstract
A. Subbiah, S. Selvaraj
 
Vol 39, No 7 (2009) Marketing Research on Consumer Pull and Dealer Push of Branded TMT Bars Abstract
K. S. Sarala, N. Paramesha
 
Vol 35, No 8 (2005) Marketing Strategies for Launching Water Soluble NPK Fertilizers Abstract
D.N. Deepa
 
Vol 41, No 8 (2011) Marketing Strategies in Apple Industry - An Empirical Study in Himachal Pradesh and Jammu & kashmir Abstract
Abdul Rauf, Sajad A. Saraf
 
Vol 52, No 10 (2022) Marketing Strategies in Entrepreneurship – A Case Study of WhiteHat Jr Abstract
Ramandeep Saini
 
Vol 40, No 7 (2010) Marketing Strategies in the Indian Soft Drinks Industry - A Case Study of Pepsico and Coca-Cola Limited Abstract
M. K. Gupta, Sreelata Neelesh
 
Vol 42, No 2 (2012) Marketing Strategies of Car Makers in the Pre-Owned Car Market in India Abstract
B Shafiulla
 
Vol 38, No 8 (2008) Marketing Strategies of Perishable Commodities with Special Reference to Flower in Srirangam Market Trichirappalli, Tamil Nadu Abstract
M. Perumal, O.M.Haja Mohideen, J. Mohan Raj, O.T.V. Latasri
 
Vol 39, No 2 (2009) Marketing Strategies to be Adopted by the Garment Exporters after the Quota Removal in Tirupur Abstract
G. B. Karthikeyan, A. Ramachandran
 
Vol 38, No 6 (2008) Marketing Strategy Adaptation on the Anvil of Market and Institutional Variations: MNCs and Emerging Economies Abstract
Navneet Sharma, Gordhan K. Saini
 
Vol 36, No 3 (2006) Marketing Success through Holistic Branding Abstract
Makarand Upadhyaya, Swati Soni
 
Vol 34, No 2 (2004) Marketing Support System for Small Scale Industries : will it be Able to Withstand the Impact of Globalisation?(with Special Reference to Nsic) Abstract
Urvashi Makkar, Minakshi Gupta, Satish Kumar
 
Vol 46, No 11 (2016) Marketing to Children : A Reflection of Institutional Psychopathy Abstract
T. Raja Reddy, E. Lokanadha Reddy, T. Narayana Reddy
 
Vol 40, No 10 (2010) Marketing to Senior Consumers (West and India): A Review Abstract
Adya Sharma
 
Vol 36, No 10 (2006) Mass Customisation: An Entrepreneurial Marketing Opportunity Abstract
Rajeev Roy
 
Vol 44, No 4 (2014) Match-up on Physical Attractiveness: Effectiveness of Cartoon Spokes-Character and Human Spokesperson Abstract
Aditya S. Mishra
 
Vol 45, No 1 (2015) Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures Abstract
Kelvyn A. Moore, Paul D. Berger
 
Vol 40, No 4 (2010) Materialism: Construct Conceptualisation and Operationalisation Abstract
Manit Mishra
 
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