| Issue | Title | |
| Vol 42, No 5 (2012) | Shopping Malls & Consequences on the Human Rights on Small Traders in NCR Delhi | Abstract |
| N. H. Mullick | ||
| Vol 52, No 8 (2022) | Shopping with Voice Assistant: Understanding Consumer Intention and the Mediating Role of Trust | Abstract |
| Naveen Kumar, Vasundhra Singh | ||
| Vol 45, No 2 (2015) | Should I Win or Should I not Lose? : A Research Framework Exploring the Role of Motivation in Processing Brand Related Information in Advergames | Abstract |
| Tathagata Ghosh, Venu Gopal Rao | ||
| Vol 37, No 11 (2007) | Significance of Bottom of Pyramid for Corporate India | Abstract |
| M. Guruprasad, Sujit Patnaik | ||
| Vol 42, No 3 (2012) | Significance of Branding in Industrial Marketing | Abstract |
| Sumesh Raizada | ||
| Vol 37, No 9 (2007) | Six Sigma-Mumbai Dabbawalas' Story Redefines Theory | Abstract |
| Atul Gupta | ||
| Vol 34, No 5 (2004) | Small Scale Industrial Maladies - Does Marketing Sickness cause them? | Abstract |
| S. Murugan, M. Edwin Gnanadhas, N. Thalavai Pillai | ||
| Vol 37, No 10 (2007) | Small Vs Mall | Abstract |
| H. Venkateshwarlu, C. V. Ranjani | ||
| Vol 38, No 10 (2008) | Social & Economic Implications of Universal Service Obligation Fund | Abstract |
| Vinod Kumar Garg, Amarjit Singh | ||
| Vol 51, No 8 (2021) | Social Commerce of Indian Customers : Role of Social Media Usage | Abstract |
| Smitha Siji | ||
| Vol 38, No 10 (2008) | Social Marketing | Abstract |
| Devendra Prasad Pandey | ||
| Vol 45, No 6 (2015) | Social Marketing - Awareness and Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil Nadu | Abstract |
| T. N. Swaminathan, P. K. Viswanathan | ||
| Vol 46, No 9 (2016) | Social Marketing - Predicting the Impact of Government Aided Health Insurance Project in Rural Tamil Nadu | Abstract |
| T. N. Swaminathan, P. K. Viswanathan | ||
| Vol 47, No 3 (2017) | Social Media as a Marketing Tool : Opportunities and Challenges | Abstract |
| Mayank Yadav | ||
| Vol 48, No 7 (2018) | Social Media as an Effective Marketing Tool : An Empirical Study | Abstract |
| Siddharth Shriram Shimpi | ||
| Vol 34, No 1 (2004) | Socio, Cultural and Psychographic Dimensions of Advertising – A Conceptual Framework | Abstract |
| R. Sudharshan, K.Arun Jyothi | ||
| Vol 39, No 3 (2009) | Socio-Economic Conditions of Workers of Fireworks Industry in Viridhunagar District | Abstract |
| S. Chandra Bose, P. K. Balamurugan, R. Velmurugan | ||
| Vol 50, No 8-9 (2020) | Sounds Like Chicken : Sensory Marketing and Sound Effects | Abstract |
| Joanne P.S. Yeoh, David Allan | ||
| Vol 48, No 4 (2018) | Spatial Market Integration of Arhar (Split) Wholesale Prices in India : Application of Vector Error Correction Model | Abstract |
| Pushpa Savadatti | ||
| Vol 41, No 11 (2011) | Standardization Vs Adaptation of Marketing Strategy - A Qualitative Study | Abstract |
| G. Ramesh | ||
| Vol 45, No 8 (2015) | Starbucks: Adapting in the Indian Market | Abstract |
| Himanshu Mahobia, Trilok Kumar Jain | ||
| Vol 41, No 3 (2011) | Status Consideration and Buying Decisions-A Study with Reference to Kerala | Abstract |
| K. P. Sumedhan | ||
| Vol 40, No 3 (2010) | Status of Supply Chain Management in Organized Vs Unorganized Retail | Abstract |
| Nityanand Singh | ||
| Vol 34, No 1 (2004) | Strategic Alliances: For Competition and Co-operation | Abstract |
| Pratap Chandra Tripathy | ||
| Vol 34, No 3 (2004) | Strategic Alliances: For Competition and Co-operation | Abstract |
| M. Venkateshwarlu | ||
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