| Issue | Title | |
| Vol 48, No 1 (2018) | The Relationship Between Retail Experience, Customer Satisfaction, and Behavioral Intention : Exploring the Consumer Shopping Behavior in Unorganized Retail Settings | Abstract |
| Anuradha Agarwal, Maithili R. P. Singh | ||
| Vol 39, No 7 (2009) | The Relevance of Personal Selling in Today's Marketing Scenario-A Theoretical Perspective | Abstract |
| Binu Markose, S. Jayachandran | ||
| Vol 42, No 9 (2012) | The Rise of New Media and Product Promotion: Exploring the Potential of Online Media in Advertising the Services Provided by Major Telecommunications Service Providers in India | Abstract |
| Kulveen Trehan | ||
| Vol 38, No 3 (2008) | The Role of Women in Advertisements | Abstract |
| Rashmi Prakash | ||
| Vol 37, No 5 (2007) | The Spread of Organized Retailing in India-With a Special Reference to Vijayawada City | Abstract |
| V. Vijay Durga Prasad | ||
| Vol 51, No 3 (2021) | The State of Spirituality in India and Insights for Marketing | Abstract |
| Rajesh K. Pillania | ||
| Vol 41, No 9 (2011) | The Structured Frame of Category Management for Optimization of Retail Business | Abstract |
| Md. Sanuwar Rashid | ||
| Vol 43, No 6 (2013) | The Success of Shopping Malls Lies in the Hands of Mall Developers: A Study | Abstract |
| N. H. Mullick | ||
| Vol 52, No 4 (2022) | The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India | Abstract |
| Thomason Rajan | ||
| Vol 45, No 11 (2015) | The Variation of Consumer Anthropomorphism across Cultures | Abstract |
| Phillip M. Hart, Subhash Jha | ||
| Vol 36, No 3 (2006) | The Weber's Law Implementation-The Fire and the Misfire | Abstract |
| T. Frank Sunil Justus, S. Sheikh Shadullah, K. Najimudeen | ||
| Vol 49, No 7 (2019) | Think Before Getting Addicted to Smartphones ! | Abstract |
| Sunita Dwivedi, Shrirang Altekar, Nidhi Phutela | ||
| Vol 42, No 2 (2012) | To Build a Model for the Determination of Factors that Result in the Success of the Organized Retail Sector in India and Analyzing its Relative Importance (With Reference to Fast Food Chains and Grocery and Vegetable Outlets) | Abstract |
| Ruchi Malik | ||
| Vol 41, No 5 (2011) | To Identify the Prominent Factors of Shopping Mall Behaviour: A Factor Analysis Approach | Abstract |
| Shailesh K. Kaushal, Sanjay Medhavi | ||
| Vol 34, No 5 (2004) | Tourism Marketing in Western Maharashtra and Goa: The Seven A's Strategy | Abstract |
| P. B. Patil | ||
| Vol 37, No 5 (2007) | Tourists' Perceptions Towards Packaged Tours | Abstract |
| M. Bhaskar Rao | ||
| Vol 39, No 1 (2009) | Towards Achieving A 'Second Green Revolution'-The Role of Radiation Technology in Food Processing Management | Abstract |
| S. Sitalakshmi | ||
| Vol 49, No 1 (2019) | Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective) | Abstract |
| Manjot Kaur Shah, Garima Malik | ||
| Vol 35, No 12 (2005) | Transformation of the 8p's to 8c's - A Customer Centric Approach | Abstract |
| T. Suchitra Rani, Dhanya Menon | ||
| Vol 42, No 3 (2012) | Transforming Indian Agriculture through Agripreneurs | Abstract |
| Inderpreet Kaur Kular, Amanpreet Singh Brar | ||
| Vol 52, No 7 (2022) | Transition of E-Service Quality Dimensions from Diverse Business Settings to E-Learning : A Review from Learners’ Perspective | Abstract |
| Navjit Singh, Kulvinder Kaur, Ramandeep S. Deol | ||
| Vol 38, No 6 (2008) | Travellers' Perception on Travel Service Providers in an Electronic Environment | Abstract |
| K. Ravichandran | ||
| Vol 51, No 4 (2021) | Trends in Electronic Word of Mouth Research : A Bibliometric Review and Analysis | Abstract |
| Kala Mahadevan, Sujata Joshi | ||
| Vol 39, No 5 (2009) | Trends of Marketing Management in Tourist Attractions | Abstract |
| Ajit Kumar Shukla | ||
| Vol 42, No 10 (2012) | Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students | Abstract |
| Devi Prasad Dash, Shamim Akhtar | ||
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