| Issue | Title | |
| Vol 41, No 4 (2011) | Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario | Abstract |
| K. Pongiannan | ||
| Vol 37, No 8 (2007) | Viral Marketing: Motives and Challenges for Marketers | Abstract |
| Ashutosh Nigam | ||
| Vol 44, No 3 (2014) | Volunteer Motivation and Satisfaction in Global Sporting Events: A Comparative Study in the Indian Context | Abstract |
| Rajdeep Chakraborti, Sweta Singh | ||
| Vol 41, No 1 (2011) | Wal-Mart:Can it Succeed in India? | Abstract |
| Komal Chopra | ||
| Vol 40, No 10 (2010) | Web Based Marketing: Islamic Versus Conventional Banks of Pakistan | Abstract |
| Khaliq Ahmed, Muhammad Imran Kha, Muhammad Tahir Jan | ||
| Vol 50, No 1 (2020) | Website Quality Assessment: A Case Study of Chinese Airlines | Abstract |
| Cristina Ceballos Hernandez, Pedro Palos-Sánchez, Miguel A. Rios | ||
| Vol 51, No 11 (2021) | What Drives People to Use Grocery Apps? The Moderating & Mediating Role of Customer Involvement and Trust | Abstract |
| Debarun Chakraborty, Shrirang Altekar | ||
| Vol 40, No 9 (2010) | What Impinges the Choice of Cell Phone Connection? | Abstract |
| Neelaam Dhanda, Pooja Goel | ||
| Vol 48, No 8 (2018) | What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements | Abstract |
| Johney Johnson, Tijo Thomas | ||
| Vol 45, No 5 (2015) | WhatsApp Usage Differences Amongst Genders: An Exploratory Study | Abstract |
| Shravan Rungta | ||
| Vol 39, No 9 (2009) | Whether Today's Customers are Satisfied?-A Study with Banks | Abstract |
| Ashok Kumar M., Rajesh R. | ||
| Vol 48, No 7 (2018) | Why Consumers Buy Counterfeit Products ? A Case Study of the Indian Clothing Industry | Abstract |
| Saurabh Verma, Rajender Kumar, Sunil Kumar Yadav | ||
| Vol 36, No 12 (2006) | Why Exhibit at an Exhibition | Abstract |
| Bharati Nataraj, T. Anitha Prasad | ||
| Vol 50, No 2 (2020) | Why Rent a Dress ? : A Study on Renting Intention for Fashion Clothing Products | Abstract |
| Naeema Neefa Neerattiparambil, Shivkumar M. Belli | ||
| Vol 50, No 10-11 (2020) | Why Satisfied Consumers do not Repurchase ? The Perspective of Attribution Theory on Repurchase Intention | Abstract |
| Kun Woo Yoo, Sung Eun Kim | ||
| Vol 50, No 12 (2020) | Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies | Abstract |
| Shilpa Sarvani Ravi, Shikha Bhagat | ||
| Vol 40, No 11 (2010) | Winning Customers through Service Innovation-CAB WISE | Abstract |
| Vinay Kumar Nagu | ||
| Vol 35, No 6 (2005) | Wither NBFCS in India? | Abstract |
| S. Ravi Prakash, K. Krishna Reddy, T. Satyanarayana Chary | ||
| Vol 38, No 7 (2008) | Women and Shopping - An Empirical Study of Bangalore City | Abstract |
| V. Murugaiah, Radhika Vishvas | ||
| Vol 37, No 11 (2007) | Women Empowerment through Self Help Groups: A Case Study in the North Tamil Nadu | Abstract |
| A. Vinayagamoorthy, Vijay Pithadia | ||
| Vol 41, No 9 (2011) | Women Entrepreneurs and the Pricing Dilemma | Abstract |
| Moli P. Koshy, Mary Joseph | ||
| Vol 36, No 4 (2006) | Women Investors' Perception Towards Investment-An Empirical Study | Abstract |
| C Gnana Desigan, S. Kalaiselvi, L. Anusuya | ||
| Vol 40, No 8 (2010) | Women Self-Help Groups and Women Empowerment - A Case Study of Mahila Arthik Vikas Mahamandal | Abstract |
| Murlidhar A. Lokhande | ||
| Vol 42, No 12 (2012) | Women's Role in Buying Behaviour for Durables: A Study of Malwa Region in Punjab | Abstract |
| Malika Rani | ||
| Vol 34, No 6 (2004) | World Trade Organization and Trade Liberalization | Abstract |
| A. Jaffarulla, S. Sangeetha | ||
| 1276 - 1300 of 1305 Items | First Previous 47 48 49 50 51 52 53 Next Last | |
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