| Issue | Title | |
| Vol 38, No 7 (2008) | Television Viewing Behaviour Among Indian Kids | Abstract |
| Manish Mittal | ||
| Vol 37, No 11 (2007) | Text Messaging: An Emerging Marketing Tool | Abstract |
| K. Giridhar Gopal | ||
| Vol 41, No 9 (2011) | The '4 As' of Rural Marketing Mix | Abstract |
| Pallavi | ||
| Vol 44, No 3 (2014) | The Antecedents of Communication in Buyer-Seller Relationships | Abstract |
| Bohyeon Kang | ||
| Vol 46, No 3 (2016) | The Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives Based on Oliver's Loyalty Model | Abstract |
| Amresh Kumar, S. L. Gupta, Nawal Kishor | ||
| Vol 40, No 12 (2010) | The Art of Devising and Revising - A Study on the Products and Target Group Strategies of Telgu TV Channels | Abstract |
| K. V. Ramana Murthy, K. V. Achalapathi | ||
| Vol 49, No 3 (2019) | The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study | Abstract |
| Thomason Rajan, Jacob Alexander | ||
| Vol 36, No 4 (2006) | The Budding Economy of a Flower-The Case of 'Mangaluru Mallige' | Abstract |
| Melarkode P. Subramanian, Venugopal Mulleria | ||
| Vol 42, No 3 (2012) | The Business of Emotions | Abstract |
| Divya Soni | ||
| Vol 34, No 8 (2004) | The Challenge of Quality Management: A Service Marketer's Perspective | Abstract |
| Harbhajan Bansal | ||
| Vol 39, No 10 (2009) | The Changing Face of Audio-Media in India During Post Privatization Period:An Empirical Study | Abstract |
| J. K. Das, Ashutosh Kar | ||
| Vol 36, No 6 (2006) | The Changing Scenario of the Consumption Pattern of Employed People | Abstract |
| V. Darling Selvi | ||
| Vol 39, No 5 (2009) | The Condom Kingdom | Abstract |
| C. Anirvina | ||
| Vol 37, No 12 (2007) | The Consequent Consumer Behaviour in Cosmetic Industry - A Study of Lakme's Competitive Position and Advertisement Effectiveness & awareness of Lakme Beauty Salon in Baroda City | Abstract |
| Bijal Zaveri | ||
| Vol 39, No 11 (2009) | The Economic Impact of Department Stores on Small Vendors in Kurnool District, Andhra Pradesh | Abstract |
| Shaik Suraj Basha | ||
| Vol 48, No 12 (2018) | The Effect of Cosmetics Packaging Design on Consumers' Purchase Decisions | Abstract |
| Nada Bahgat Abdelazim Mohamed, Irene García Medina, Zahaira González Romo | ||
| Vol 45, No 10 (2015) | The Effect of Country of Origin Image, Ethnocentrism, and Religiosity on Purchase Intentions: An Empirical Investigation on Bangladeshi Consumers | Abstract |
| Ahasanul Haque, Naila Anwar, Abdullah Sarwar | ||
| Vol 47, No 5 (2017) | The Effect of Hero Archetype in Advertising on Perceived Product Efficacy | Abstract |
| Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff | ||
| Vol 39, No 11 (2009) | The Effect of Management Styles and Employee Behaviour on Customer Satisfaction in the Electronic Manufacturing Industry in Malaysia | Abstract |
| Md. Aminul Islam, M. Sayeed Alam | ||
| Vol 47, No 1 (2017) | The Effect of Spokes - Character Credibility on Consumers' Attitude and Buying Intention : A South African Focus | Abstract |
| Vuyelwa Mashwama, Norman Chiliya, Christopher Tarisayi Chikandiwa | ||
| Vol 40, No 9 (2010) | The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City | Abstract |
| N. Venkateswaran, V. Mahalakshmi | ||
| Vol 42, No 4 (2012) | The Effect of Strategic Orientation on Market Performance of Hotels: Empirical Evidence from the Saudi Arabia Hospitality Industry | Abstract |
| Udjo Eseroghene Franklin, Amer Hani Al-Kassem | ||
| Vol 50, No 1 (2020) | The Effective Executive: The Definitive Guide to Getting the Right Things Done | Abstract |
| Nitin Girdharwal | ||
| Vol 49, No 3 (2019) | The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention | Abstract |
| Sathyanarayana S., Sudhindra Gargesa, Bhavya N. | ||
| Vol 51, No 3 (2021) | The Effects of Lyrical Fit in Advertisements | Abstract |
| Joanne P. S. Yeoh | ||
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