| Issue | Title | |
| Vol 40, No 1 (2010) | Trust in Electronic Marketing | Abstract |
| Kunal Gaurav | ||
| Vol 34, No 4 (2004) | Tupperware Products-Perception of Users in Chandigarh | Abstract |
| Smriti Sood, Shabnam Priyadarshini | ||
| Vol 51, No 11 (2021) | Twitter Blue Tick - A Study of its Impact on Society | Abstract |
| Sunil Barsaiyan, Charu Sijoria | ||
| Vol 43, No 5 (2013) | Underlying Dimensions of Purchase Decision Process for Consumer Durables: A Confirmation of the Customer - Value Hierarchy Model | Abstract |
| Rajesh Matai, Anil K. Bhat | ||
| Vol 53, No 9 (2023) | Understanding Air-Passengers’ Volitional Behavior Toward Compliance with Aviation Health and Safety Guidelines : Evidence from Indian Domestic Passengers | Abstract |
| Kamal Jaiswal, Balgopal Singh | ||
| Vol 51, No 5-7 (2021) | Understanding Consumer Behaviour Through Neuromarketing : A Strategic Approach Towards the Mobile Phone Industry | Abstract |
| Satakshi Chatterjee, Arunangshu Giri | ||
| Vol 40, No 7 (2010) | Understanding Factors Related to Voting for Reality Shows: A Framework of Cognitive Intermediation | Abstract |
| Sandip Anand | ||
| Vol 52, No 5 (2022) | Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers | Abstract |
| Balgopal Singh, Arti Dagur | ||
| Vol 52, No 4 (2022) | Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19) | Abstract |
| Kshitija Pandey, Sujata Joshi | ||
| Vol 42, No 3 (2012) | Understanding of TV Ads amongst Urban Children | Abstract |
| Amardeep Kaur Ahluwalia, Raghbir Singh | ||
| Vol 44, No 8 (2014) | Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products | Abstract |
| Gyan Prakash, Pramod Pathak | ||
| Vol 53, No 7 (2023) | Understanding the Influence of Mobile In-App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy | Abstract |
| Devika Rani Sharma, Balgopal Singh, Kamal Jaiswal | ||
| Vol 46, No 10 (2016) | Understanding Youngsters’ Buying Behavior in E-Retail : A Conceptual Framework | Abstract |
| Archana Singh, Nehajoan Panackal, Ravi Teja Bommireddipalli, Adya Sharma | ||
| Vol 53, No 9 (2023) | Unearthing the Factors Behind Adoption of Electric Cars : An Indian Perspective | Abstract |
| Ajay Chandel | ||
| Vol 41, No 3 (2011) | Unethical Issues in Advertising | Abstract |
| Amit Verma | ||
| Vol 39, No 11 (2009) | Usage of Different Statistical Methods on a Single Data and its Implications on Managerial Decision Making | Abstract |
| Satya S., R. K. Gopal | ||
| Vol 41, No 10 (2011) | Use of Online Social Networking Sites by College Students and its Implications for Marketing: A Case Study in Tripura | Abstract |
| Ajit Kumar Dash | ||
| Vol 44, No 7 (2014) | Used Durables and Online Buying: An Attitudinal Study of Indian Youth | Abstract |
| Surjit Kumar Kar, Monalisa Bhoi | ||
| Vol 48, No 4 (2018) | Users' Motivation and Attitude Towards Print Media Among College Students in Kerala : Implications for the Design of Dissemination Strategies | Abstract |
| T. G. Saji | ||
| Vol 52, No 12 (2022) | Users’ Perception and Barriers to Using Self-Driven Rental Bikes | Abstract |
| Subramanian Meenakshinathan, Sreedhara Raman, Rajni Gupta | ||
| Vol 41, No 3 (2011) | Uses of Coir Fibre, its Products, & Utilization of Geo-Coir in India | Abstract |
| Nagaraja G., C. Basavaiah | ||
| Vol 36, No 6 (2006) | Using Information Technology to Enhance Customer Service | Abstract |
| A. Veenapani | ||
| Vol 35, No 10 (2005) | Validity of RKS Model for New Product Launch | Abstract |
| Kinnari Shah, R. K. Srivastava | ||
| Vol 48, No 12 (2018) | Value Chain Management Model for Retailing of Marine Fish | Abstract |
| V. V. Devi Prasad Kotni | ||
| Vol 45, No 3 (2015) | Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs | Abstract |
| Smitha Siji | ||
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