| Issue | Title | |
| Vol 53, No 2 (2023) | Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention | Abstract |
| Farah Yasin Abdelkhair, Mamoun Yaseen Babekir, Sara Suliman Mudawi, Al. Beisani Abiad | ||
| Vol 35, No 11 (2005) | Sales Promotion Strategies of Yarn: A Case Study of Dharwad,gadag and Haveri Districts of Karnataka State | Abstract |
| T. N. Godi | ||
| Vol 36, No 1 (2006) | Satisfaction Derived by the Airtel Subscribers in Coimbatore | Abstract |
| R. Vijay Kumar, P. Ruthra Priya | ||
| Vol 37, No 11 (2007) | Satisfaction Derived by the Users of Clinic Plus Shampoo in Coimbatore | Abstract |
| R. Vijaykumar, P. V. Prabha, N. Raman | ||
| Vol 35, No 9 (2005) | Satisfaction Derived by the Users' of Petrocard in Coimbatore City | Abstract |
| R. Vijaykumar, P. Vijaykumar | ||
| Vol 36, No 10 (2006) | Satisfaction Survey for Parents - A study with Special Reference to A Primary School in Vapi, Gujarat | Abstract |
| Devang J. Desai, Pankajray Patel | ||
| Vol 46, No 6 (2016) | Scale Development and Validation for Evaluation of Premium Car Purchases | Abstract |
| K. R. Ravi, Kalyani Rangarajan | ||
| Vol 35, No 5 (2005) | Scope and Possibilities of Production and Marketing of Aromatic Oils with Respect to Globalizing World | Abstract |
| Tara Shankar | ||
| Vol 35, No 2 (2005) | Scope of Marketing in Healthcare Sector | Abstract |
| Sita Mishra | ||
| Vol 43, No 11 (2013) | Seafood Labelling: Awareness and Perception Among Consumers of Organized Fish Retail Outlets in India | Abstract |
| Pankajkumar Hanmantrao Mugaonkar, Nalini Ranjan Kumar, M. Krishnan | ||
| Vol 43, No 9 (2013) | Seed Mahotsav Scheme for Increasing the Scope of Indigenous Fish Marketing in West Bengal: Perception and Constraint Analysis | Abstract |
| Amitava Ghosh, Arpita Sharma, Rashmi Ambulkar | ||
| Vol 42, No 4 (2012) | Segmental Variations in Fish Consumption Behaviour: A Case Study of Sonitpur District of Assam | Abstract |
| Chandan Goswami, Pradip C. Bhuyan | ||
| Vol 35, No 9 (2005) | Segmentation Using Attitude Change Theories | Abstract |
| G. Sridhar | ||
| Vol 46, No 4 (2016) | Segmenting Consumers in Food and Grocery Retail | Abstract |
| Sreelata, N. V. Narasimham, M. K. Gupta | ||
| Vol 38, No 5 (2008) | Service Failure and Recovery | Abstract |
| Amitabh Mishra | ||
| Vol 34, No 8 (2004) | Service Marketing Strategies for the New Milennium in Banking Sector | Abstract |
| S. Saravan | ||
| Vol 45, No 4 (2015) | Service Quality in Indian Higher Education: A Comparative Study of Selected State Owned and Private Universities | Abstract |
| Siddharatha S. Bhardwaj | ||
| Vol 46, No 2 (2016) | Service Quality in the Telecommunication Industry: Analysis with Special Reference to DSL Services | Abstract |
| S. Rajeswari, Yarlagadda Srinivasulu, S. Thiyagarajan | ||
| Vol 37, No 3 (2007) | Service Quality Measurement and Consumer Perception about the Services of Banking Institutions | Abstract |
| H. C. Purohit, Avinash D. Pathardikar | ||
| Vol 41, No 3 (2011) | Service Quality Perceptions of Customers about Insurance Companies:An Empirical Study | Abstract |
| Vikas Gautam | ||
| Vol 36, No 4 (2006) | Service Quality Perspectives and Satisfaction in Health Care Systems-A study of select hospitals in Hyderabad | Abstract |
| Priya Deshpande | ||
| Vol 35, No 5 (2005) | Services Marketing - Stop, Observe, Go | Abstract |
| A. K. Agrawal | ||
| Vol 50, No 10-11 (2020) | SERVQUAL (Service Quality) vs NPS (Net Promoter Score) : A Comparative Study of Private and Public Hospitals in Sikkim | Abstract |
| Ankit Singh, Ekta Tewari, Priya Ravi | ||
| Vol 39, No 9 (2009) | "SHAKTI": A Strategic Marketing Approach of FMCG Giant, HUL-Enabling a Journey towards Business Excellence in the Era of Globalization | Abstract |
| Indrani Majumder | ||
| Vol 46, No 11 (2016) | Shopping Experience of Hypermarket Shoppers on Weekends | Abstract |
| Sunil Atulkar, Bikrant Kesari | ||
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