| Issue | Title | |
| Vol 39, No 5 (2009) | Home Foods-Food for Thought | Abstract |
| P. Lakshmi Priya | ||
| Vol 42, No 6 (2012) | Hospital Advertising: Myth or Reality? | Abstract |
| Soumik Gangopadhyay, Parimalendu Bandopadhyay | ||
| Vol 41, No 10 (2011) | Housing Finance - An Analysis of Post Purchase Behaviour of Consumers | Abstract |
| M. Vijayakumar, B. Subburaj | ||
| Vol 34, No 12 (2004) | How Brand Score/Equity can Affect Branding Strategy Development | Abstract |
| R. K. Srivastava, K. Thakar | ||
| Vol 52, No 2 (2022) | How Demographic Factors Impact Consumers’ Product Choice During Online Shopping : An Empirical Study of Tier-III Markets | Abstract |
| Snehal Chincholkar, Vandana Sonwaney | ||
| Vol 44, No 12 (2014) | How Does Experience Impact Domestic Tourists’ Satisfaction? Testing the Mediating Role of Service Quality | Abstract |
| Muhammad Sabbir Rahman, Madi Bin Abdullah | ||
| Vol 36, No 9 (2006) | Hurdles of Mango Marketing in Chittoor District of Andhra Pradesh | Abstract |
| M. C. Naidu, T. Balaji, T. Jaggaiah | ||
| Vol 45, No 2 (2015) | I Know it, so I do not Need to Touch it: Role of Brand Familiarity in Tactile Product Evaluation | Abstract |
| Subhash Jha, M. S. Balaji | ||
| Vol 50, No 3 (2020) | I Know Why I Choose Private Label Brands - Brand Equity Analysis in Organized Retailing | Abstract |
| Shilpa Sarvani Ravi, M. V. Ram Prasad | ||
| Vol 45, No 3 (2015) | Identification and Confirmation of Variables Influencing Manufacturer-Dealer Relationships for Steel and Allied Products | Abstract |
| Shailendra Dasari, Rupa Gunaseelan, Geetha Suresh | ||
| Vol 52, No 7 (2022) | Identification of the Customers’ Preferred Attributes while Selecting an OTA (Online Travel Agency) Platform | Abstract |
| Animesh Kumar Sharma, Rahul Sharma | ||
| Vol 47, No 9 (2017) | Identifying the Indian Car Buyer Segments Using Digital Channels of Communication : An Application of Cluster Analysis | Abstract |
| Rekha, Aparna Mishra | ||
| Vol 49, No 6 (2019) | Identifying the Switching Determinants of Mobile Enterprise Customers : The Perspective of Pull - Push - Mooring Model and Mobile Number Portability | Abstract |
| C. N. S. Ramnath Babu, S. Sundar | ||
| Vol 48, No 8 (2018) | Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits | Abstract |
| Manish Das, Victor Saha | ||
| Vol 43, No 4 (2013) | Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference | Abstract |
| Shalini Jha, Bharti Singh | ||
| Vol 44, No 8 (2014) | Impact of an Innovative Market Information System for Pulses in Northern Karnataka | Abstract |
| B. S. Reddy, Ramappa K. B., Rajeshwari B. N., Suresh S. Patil | ||
| Vol 45, No 5 (2015) | Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment | Abstract |
| Anees Ahmad, K. S. Thyagaraj | ||
| Vol 40, No 11 (2010) | Impact of Brand Preference Dimensions on Customer Satisfaction - A Meta Analysis for Passenger Cars | Abstract |
| C. Dharmaraj | ||
| Vol 37, No 9 (2007) | Impact of Branding on Organizational Performance in the Not-for-Profit Sector | Abstract |
| Sanjeev Verma, Babita Deou | ||
| Vol 40, No 3 (2010) | Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions | Abstract |
| Mrinalini Pandey | ||
| Vol 48, No 10 (2018) | Impact of Celebrity Endorsed Advertisements on Rural Consumers' Purchase Intention Towards Mobile SIM Cards : A Study Conducted in West Bengal | Abstract |
| Debarun Chakraborty | ||
| Vol 42, No 2 (2012) | Impact of Celebrity Endorsements on Brand Image | Abstract |
| Debiprasad Mukherjee | ||
| Vol 50, No 5-7 (2020) | Impact of Cognitive and Affective Image on Tourists' Travel Motivation | Abstract |
| R. Sabari Shankar | ||
| Vol 34, No 4 (2004) | Impact of Consumer Involvement on Buying Decisions-A Conceptual Frame Work | Abstract |
| R. Sudarshan, G. Sridhar, K. Arun Jyothi | ||
| Vol 44, No 9 (2014) | Impact of Corporate Social Responsibility on Customer Loyalty and the Mediating Role of Affective Identification | Abstract |
| Saju B., Kalyani Ranga Rajan | ||
| 676 - 700 of 1305 Items | First Previous 23 24 25 26 27 28 29 30 31 32 Next Last | |
Browse Title Index
Scroll