| Issue | Title | |
| Vol 48, No 5 (2018) | Examining the Role of Intention and Perceived Behavioral Control on Purchase of Ethical Products in Rwanda | Abstract |
| Mukandoli Denyse, Deepak Bhagat | ||
| Vol 43, No 8 (2013) | Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests | Abstract |
| V. R. Uma, M. I. Saifil Ali | ||
| Vol 40, No 4 (2010) | Existence of Brand Loyalty- A Myth or A Reality? | Abstract |
| Vijetha S. Shetty | ||
| Vol 35, No 9 (2005) | Expectations and Perceptions of Service Quality in Old and New Generation Banks-A Study of Select Banks in the South Canara Regions | Abstract |
| A J Joshua, Moli. P. Koshi | ||
| Vol 38, No 7 (2008) | Expenditure Pattern of College Girls in Dindigul Town, Tamil Nadu - An Exclusive Study | Abstract |
| N. Rajasekar, S. Manimaran, M. S. Kokila | ||
| Vol 40, No 7 (2010) | Experiential Marketing - Exploring New Horizons | Abstract |
| Vaishalli Nikalje, M. Guruprasad | ||
| Vol 40, No 6 (2010) | Experiential Marketing: A Conceptual Framework for Connecting with the Customers | Abstract |
| Lakshmi Nair | ||
| Vol 37, No 4 (2007) | Experiential Marketing: The New Paradigm | Abstract |
| Timira Shukla | ||
| Vol 41, No 4 (2011) | Explicating Customer Satisfaction:A Survey on Private Commercial Banks | Abstract |
| Nikhil Chandra Shil, M. Muzakkeerul Huda | ||
| Vol 39, No 5 (2009) | Exploration of Connection between Culture, Corporate Communication and Consumption with the Help of Focus Groups:An Empirical Study | Abstract |
| Debraj Datta, Mahua Datta | ||
| Vol 38, No 5 (2008) | Exploration of Place Brand Attributes: A Study of Bangalore City | Abstract |
| Ian Vandewalle, Suniti Phadke | ||
| Vol 47, No 4 (2017) | Exploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong | Abstract |
| Elizabeth A. Hood, Paul D. Berger | ||
| Vol 53, No 5 (2023) | Exploring Compassion-Buying Behavior Among Demographic Segments During COVID-19 | Abstract |
| Sasmita Mishra, Brajaballav Kar | ||
| Vol 46, No 8 (2016) | Exploring Factors Affecting the Effectiveness of Web-Advertising | Abstract |
| Mohd. Farhan, Anish Yousaf | ||
| Vol 52, No 1 (2022) | Exploring Key Growth Drivers and Strategies for Enhancing Performance of Indian Food Tech Startups | Abstract |
| Angad Munshi, Ashim Raj Singla | ||
| Vol 53, No 3 (2023) | Exploring Success Factors for New Product Selling in FastMoving Consumer Goods | Abstract |
| Vivek Kourav, Arbuda Sharma | ||
| Vol 44, No 10 (2014) | Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services | Abstract |
| Nirmaljeet Virk | ||
| Vol 44, No 4 (2014) | Exploring the Dimensions of Pilgrims' Experiences | Abstract |
| Sathish A. S., Ramakrishnan Venkatesakumar | ||
| Vol 52, No 9 (2022) | Exploring the Nexus among Internet Banking Service Quality, Customer Satisfaction, Age, and Gender : A Developing Country Perspective during COVID-19 | Abstract |
| Meha Joshi, Richa Dabas | ||
| Vol 52, No 4 (2022) | Exploring the Plausibility of Pre-Purchase Decision Process in User Acceptance of Smart Wearable Technology Devices | Abstract |
| Prateek Gupta, Barkathunissa | ||
| Vol 45, No 10 (2015) | Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study | Abstract |
| Shruti Gupta, Harish Chaudhry, Harsh Kamal | ||
| Vol 43, No 3 (2013) | Exploring the Sources of Influence in formation and Changing of Girls' Attitude towards the Consumption of Fashion Products | Abstract |
| Priyanka Pegu, Brajesh Kumar | ||
| Vol 37, No 7 (2007) | Exploring the trends of retail formats in India - A study of shopping malls | Abstract |
| S. L. Gupta, Tripat Kaur | ||
| Vol 39, No 8 (2009) | Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City | Abstract |
| Noor Firdoos Jahan, Lalitha Ramakrishnan | ||
| Vol 45, No 5 (2015) | Export Competitiveness of Select Firms from India: Glimpse of Trends and Implications | Abstract |
| Pranusha Manthri, Ketan Bhokray, Kirankumar S. Momaya | ||
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