| Issue | Title | |
| Vol 34, No 5 (2004) | Emerging Women Entrepreneurs in India - Some Observations | Abstract |
| Ch Rajesham, D. Raghava | ||
| Vol 34, No 6 (2004) | Emotional Appeals in Advertising: A Conceptual Framework | Abstract |
| D. P. S Verma, Garima Gupta | ||
| Vol 44, No 10 (2014) | Emotional Association with a Brand: A Link that Lasts in Consumers' Memory Through Experience | Abstract |
| Jyoti Rawat | ||
| Vol 50, No 4 (2020) | Empirical Analysis of Interrelationship Between Service Quality, Consumer Involvement, and Consumer Satisfaction | Abstract |
| Praveen Kumar Pandey, Priti Verma, Shruti Trayambak | ||
| Vol 38, No 1 (2008) | Enhancing Competitiveness: A Key Challenge of Globalisation | Abstract |
| R. K. Uppal, Navdeep Kumar | ||
| Vol 46, No 1 (2016) | Enhancing Customer Delight in LED Televisions by Using the KANO Model | Abstract |
| K. Saranya, P. Santhi | ||
| Vol 50, No 8-9 (2020) | Entrepreneurial Marketing Strategies for Small Businesses : An Exploratory Study of Start-up Companies in India | Abstract |
| Sarika Sharma, D. P. Goyal | ||
| Vol 38, No 9 (2008) | Entrepreneurial Marketing-An Emerging Concept: A Study of Arambagh Hatcheries Limited (a Poultry Farm Company) in West Bengal | Abstract |
| Sajal Kumar Maiti | ||
| Vol 49, No 1 (2019) | Entry and Expansion Strategies for Burberry in Oman by Applying Porter's Five Forces Model | Abstract |
| Tagreed Saleh Abalkhail | ||
| Vol 46, No 1 (2016) | Environmental Concerns Motivate Intention to Utilize Free Bus Services:An Empirical Study in Malaysia | Abstract |
| K. Jayaraman, Chee Hin Ng, Klaus Stocker, S. Kiumarsi | ||
| Vol 45, No 2 (2015) | Eradication of Plastic Carry Bags: The Shop Owners' Perception | Abstract |
| P. S. Valarmathy | ||
| Vol 34, No 8 (2004) | E-services and their Role in B2C E-commerce | Abstract |
| D. Aravazhi Irissappane | ||
| Vol 47, No 2 (2017) | Establishing the Market Potential of a Rental Model Multipurpose Electric Vehicle (MPEV) for Individuals with Lower Limb Disabilities in India | Abstract |
| A. Veena, Daxon D'Souza | ||
| Vol 43, No 2 (2013) | Estimation of Price Spread and Marketing Efficiency of Brinjal in Different Marketing Channels: A Case Study | Abstract |
| Soumya Kanta Dwibedy | ||
| Vol 40, No 8 (2010) | E-Tailing Market Scenario in India - A Bird's Eye View | Abstract |
| D. Muthamizh Vendan Murugavel | ||
| Vol 49, No 3 (2019) | Ethical Challenges in Neuromarketing : A Research Agenda | Abstract |
| Jacob Alexander, Veena Shenoy, Aradhna Yadav | ||
| Vol 34, No 12 (2004) | Ethical Issues in Marketing : A New Dimension and Challenge | Abstract |
| C.K. Dash, Ashutosh Priya | ||
| Vol 39, No 12 (2009) | Ethical Values of Advertising in Print and Electronic Media (A Study on Fairness Products in Visakhapatnam City) | Abstract |
| A. K. Mohideen | ||
| Vol 36, No 8 (2006) | Ethics in Advertisements and its Impact | Abstract |
| M. Dhanabhakyam, S. Geetha | ||
| Vol 35, No 11 (2005) | Ethics in Marketing-the Need of the Hour | Abstract |
| Chetan Srivastava | ||
| Vol 37, No 1 (2007) | Evaluating Potential of Online Sales by "Electronic Shopping Test": A Conceptual Framework | Abstract |
| Ahasanul Haque, Javed Sadeqzadeh, Ali Khatibi | ||
| Vol 47, No 7 (2017) | Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products | Abstract |
| Bindiya Kansal, Ajay Kumar Pathania, Jagdish Raj Saini | ||
| Vol 47, No 6 (2017) | Evidence Based Classroom Management Practices : An Analysis Through Kano's Model | Abstract |
| Pardeep Bawa | ||
| Vol 49, No 8 (2019) | Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis | Abstract |
| Kunja Sambashiva Rao, Bramhani Rao | ||
| Vol 53, No 11 (2023) | Examining Online Grocery Purchase Intentions through an Extended TAM Framework : A Mediation Analysis Approach | Abstract |
| Kala Mahadevan, Krunal K. Punjani, Sujata Joshi | ||
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