Browse Title Index


 
Issue Title
 
Vol 39, No 6 (2009) Do Multiple Time Consumers also Observe Imperfectly?:The Case of Automobile Consumers in India Abstract
Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan
 
Vol 51, No 5-7 (2021) Do Travel Partners Influence the Emotional Experience of Tourists at Destinations ? A Short Communication Abstract
Sabari Shankar R.
 
Vol 36, No 7 (2006) Doctors' Preferences of Anti Histamines : A Comparative Study Abstract
N. Rajyalakshmi, N. S. Priya
 
Vol 41, No 6 (2011) Does Credit Card Usage Enhance Defaults among Compulsive Buyers? Abstract
Joji Alex, P. T. Raveendran
 
Vol 51, No 4 (2021) Does Political Marketing Strategy Affect Performance of National Political Parties in Lok Sabha Elections ? Abstract
Pooja Sharma, Abhay Grover
 
Vol 52, No 10 (2022) Does Social Media use Impact Small Agribusiness Exploitation and Exploration Capability? Perspectives and Recommendations from the UT of J&K Abstract
Avantika Bakshi, Vinay Chauhan
 
Vol 40, No 4 (2010) Driving Factors and Effectiveness of Sales Promotion in Shopping Malls: A Consumer Perspective Abstract
Chandan A. Chavadi, Shilpa S. Kokatnur
 
Vol 49, No 5 (2019) Dynamics for Satisfaction with Telecom Services : A Pragmatic Investigation on Customers of Bhopal, Madhya Pradesh Abstract
Rajesh K. Yadav, Nishant Dabhade
 
Vol 46, No 6 (2016) Dynamics of Family Role Structure in Consumer Behaviour Abstract
Rinalini Pathak Kakati, Shazeed Ahmed
 
Vol 49, No 6 (2019) e - National Agriculture Market in India : An Effective Implementation and Farmers’ Attraction Path Model Abstract
Ramakrishna Bandaru
 
Vol 49, No 9 (2019) E-Banking Service Quality: A Scale Development and Validation Attempt Abstract
Ajay Chandel, Rohit Vij
 
Vol 35, No 7 (2005) E-business—Trends and Issues Abstract
Neerja Guda
 
Vol 35, No 1 (2005) E-commerce Extends to M-commerce Abstract
Jacqueline Gigi Vijaya kumar
 
Vol 34, No 8 (2004) E-Commerce Law Abstract
Anu Chadha, Amrik Singh Sudan, Alka Gupta
 
Vol 51, No 5-7 (2021) Economic Price Searching, Quality Seeking, Value Deriving Behavior of Women and Their Relationship with Demographics and Loyalty : An Empirical Study Abstract
Saswati Roy, Kaushik Mandal
 
Vol 37, No 2 (2007) Economic Reforms and Factory Sector Abstract
S. Ganesan, V. Anbumani
 
Vol 41, No 7 (2011) Economics of Ecotourism: A Study on Orissa Abstract
Nihar Mohapatra
 
Vol 34, No 3 (2004) Economics of Efficiency in Vegetable Business System of Mahakoshal Region in Madhya Pradesh Abstract
Manoj Kumar Singh
 
Vol 36, No 8 (2006) Eco-tourism in Andhra Pradesh Abstract
Prashanta Athma, Vijaya Lakshmi
 
Vol 41, No 7 (2011) Effect of Absurdity in Advertising on Brand Recall Abstract
Purva Kansal, Himanshu R. sharma
 
Vol 43, No 12 (2013) Effect of Demographic Factors on Consumer Buying Behaviour of Durable Goods Abstract
Som Aditya Juyal
 
Vol 48, No 11 (2018) Effect of E-Loyalty Cues on Repurchase Behavioural Intentions Among Online Shoppers Abstract
Ajit J. Kurup, Priyanka Jain
 
Vol 46, No 7 (2016) Effect of Extrinsic Cues on Perception of Private Label Quality and Customer Satisfaction Abstract
Pardeep Bawa, Faizal Bathurutheen
 
Vol 51, No 4 (2021) Effect of Gender, Age, and Marital Status of Grocery Consumers on Their Perceived Retail Store Image : A Study of Organized Grocery Market in India Abstract
Parmod , Usha Arora
 
Vol 46, No 9 (2016) Effect of Impulse Buying on Socioeconomic Factors and Retail Categories Abstract
M. Rupesh Kumar, A. G. V. Narayanan
 
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