Browse Title Index


 
Issue Title
 
Vol 42, No 10 (2012) Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram Abstract
Laldinliana
 
Vol 39, No 12 (2009) Consumer Beliefs and Attitudes towards Advertising Media:A Study of Indian Women Abstract
Kirti Dutta
 
Vol 36, No 4 (2006) Consumer Buyer Behaviour of Two Wheelers in Tirunelveli City, Tamil Nadu Abstract
M. Abdul Haneef, M. Edwin Gnanadhas, B. A.Abdul Karim
 
Vol 47, No 10 (2017) Consumer Buying Behavior in High-Tech Product Markets : An Empirical Study on Analog Wrist Watches from the Bangladeshi Perspective Abstract
Abu Rashel, Faruk Ahmed, Seonsu Lee
 
Vol 35, No 10 (2005) Consumer Buying Behaviour in Two-wheeler Industry-with Special Reference to Hero Honda Motorbikes Abstract
M. L. Kameswari, A. Santosh Kumari, D. Raghunatha Reddy
 
Vol 41, No 10 (2011) Consumer Buying Behaviour Model for Toothpastes Abstract
G. Vani, M. Ganesh Babu, N. Panchanatham
 
Vol 37, No 8 (2007) Consumer Buying Behaviour of Processed Spice Products Abstract
V. M. Indumati, N. Raveendran, S. D. Sivakumar, P. Balaji
 
Vol 40, No 8 (2010) Consumer Decision Making Styles in Shopping Malls - An Empirical Study in the Indian Context Abstract
Swaroop Chandra Sahoo, Prakash Chandra Dash
 
Vol 39, No 8 (2009) Consumer Generated Advertisements:The Ten Commandments Abstract
Amarjeet Kumar, Shantanu Uniyal
 
Vol 49, No 6 (2019) Consumer Innovativeness : The Mediating Role of Leading Edge Status (LES) on Adoption of Innovative Products in Indian Rural Markets Abstract
Arup Kumar Baksi, Tapan K. Panda
 
Vol 41, No 3 (2011) Consumer Involvement for Durable and Non Durable Products:Key Indicators and their Impact Abstract
Sapna Solanki
 
Vol 47, No 2 (2017) Consumer Involvement Towards Ready-to-Eat Breakfast Cereals in India : An Application of Revised Product Involvement Inventory (RPII) Abstract
Simi Simon, B. Murali Manohar
 
Vol 35, No 4 (2005) Consumer Markets and Buyer Behaviour of Cars Abstract
R. Renganathan
 
Vol 49, No 6 (2019) Consumer Perception of B2C Websites : An Empirical Study of Delhi – NCR Abstract
Sonali Agarwal, P. S. Raychaudhuri
 
Vol 40, No 5 (2010) Consumer Perception towards Different Media Options: An Empirical Study of Rural V/s Urban Perspective Abstract
Urvashi Makkar, Vijendra Dhyani
 
Vol 48, No 4 (2018) Consumer Perception Towards Shopping Malls : Evidence from a Tier II City Abstract
Pooja Khanna, Suresh Seth
 
Vol 49, No 2 (2019) Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India Abstract
Adesh Padival, Lidwin Kenneth Michael, Sunith Hebbar
 
Vol 49, No 7 (2019) Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Abstract
Sunita Kumar
 
Vol 44, No 5 (2014) Consumer Preferences and Influencing Factors for Purchase Places of Organic Food Products: Empirical Evidence from South India Abstract
Ravi Nandi, Wolfgang Bokelmann, Nithya Vishwanath Gowdru, Gustavo Dias
 
Vol 40, No 1 (2010) Consumer Preferences towards Service Industry: A Factorial Study of Restaurants Abstract
Gaurav Jaiswal, Manita Matharu, Praveen Sahu
 
Vol 34, No 7 (2004) Consumer Protection in Andhra Pradesh (A Case Study of Hyderabad District Consumer Voluntary Organizations and Consumer Redressal forums) Abstract
P. Purushotam Rao, S. Parveen
 
Vol 43, No 12 (2013) Consumer Shopping Behaviour in the New Era of Retailing: An Empirical Study on Food and Grocery and Apparel Purchase in East India Abstract
Ayan Chattopadhyay
 
Vol 47, No 3 (2017) Consumer Socialization Process and Adolescent Junk Food Consumption in Chennai and Hyderabad Abstract
B. V. Jayanthi, Y. Hari Prasad Reddy
 
Vol 41, No 10 (2011) Consumerism: A Study on the Evolution of the Consumer Movement Abstract
M. Rajanikanth
 
Vol 35, No 7 (2005) Consumerism: Global Vs Indian Perspectives Abstract
Atul Dhyani
 
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