| Issue | Title | |
| Vol 53, No 5 (2023) | Changing Face of Indian Political Cartoons from 2010–2020 | Abstract |
| Ananya Singh, Anantkumar Dada Ozarkar | ||
| Vol 36, No 7 (2006) | Changing Scenario of Indian Insurance Sector | Abstract |
| Ch. Rajesham, K. Rajender | ||
| Vol 34, No 3 (2004) | Changing Scenario of Purchasing Pattern and the Utilization of Department Stores | Abstract |
| L. Manivannan, P.N Raghunathan | ||
| Vol 45, No 1 (2015) | Channel Distribution Performance in Cold Chain Management: A Comparative Scenario Between Two States of India | Abstract |
| Shantanu Saha, K. Mukherjee, B. Chandra | ||
| Vol 43, No 7 (2013) | Children and Parents' Interest in TV Advertisements: Elucidating the Persuasive Intent of Advertisements | Abstract |
| Vikas Saraf, N. C. Jain, Mahendra Singhai | ||
| Vol 46, No 5 (2016) | Children's Interest in TV Advertisements and their TV Viewing Behaviour | Abstract |
| Radhamani Divakar, Guntur Anjana Raju | ||
| Vol 34, No 7 (2004) | China: A Lesson to Learn | Abstract |
| Gurpreet Randhawa | ||
| Vol 43, No 6 (2013) | Chocolate Packaging and Purchase Behaviour: A Cluster Analysis Approach | Abstract |
| Suraj Kushe Shekhar, P. T. Raveendran | ||
| Vol 46, No 12 (2016) | Choice Determination Under Various Price Offer Frames | Abstract |
| Rajesh Deshpande | ||
| Vol 40, No 6 (2010) | Classical Wisdom and the In-ischolar_mains of Modern Advertising | Abstract |
| Brajesh Kumar, Gouranga Patra | ||
| Vol 43, No 3 (2013) | Cloning in Indian Advertisements: Getting Two for the Price of One? | Abstract |
| Amit Banerji, Mohd Iqbal Khan, Mudasir Ahad Wani | ||
| Vol 38, No 6 (2008) | Co-branding - An Innovative Strategy in Management | Abstract |
| Ravi Akula | ||
| Vol 43, No 6 (2013) | Co-Branding: A Case Study of Micromax and MTV | Abstract |
| Mokhalles M. Mehdi | ||
| Vol 47, No 1 (2017) | Code Mixing as a Socio - Psychological Advertising Strategy in the Era of Glocalization | Abstract |
| Priyanka Pareek, Manju Singh | ||
| Vol 45, No 2 (2015) | Coffee Chains Brewing Up the Taste Quotient of Indian Consumers: An Empirical Study in Delhi NCR | Abstract |
| Deepa Kapoor, Alka Munjal | ||
| Vol 42, No 6 (2012) | Coffee Market Liberalization and Private Sector Performance in Tanzania | Abstract |
| Agnes Godfrey Mwakaje | ||
| Vol 41, No 1 (2011) | Commercialization of Fishery and Aquaculture Products in India-Problems and Solutions | Abstract |
| Bhawesh T. Sawant, Paramita Banerjee Sawant | ||
| Vol 34, No 6 (2004) | Communication and Promotion in Rural Markets | Abstract |
| Darshan Parikh | ||
| Vol 46, No 10 (2016) | Comparative Analysis and Short Term Sales Forecasting for an Ethiopian Shoe Manufacturing Company | Abstract |
| Tigist Wolde Gebre, Rajwinder Singh | ||
| Vol 35, No 12 (2005) | Comparative Analysis of Rural and Urban Consumers on Milk Consumption | Abstract |
| V. Kubendran, T. Vanniarajan | ||
| Vol 35, No 8 (2005) | Comparative Study on Service Quality of Mobile Operators: An Approach of Multidimensional Profile Analysis | Abstract |
| Sanjeev Panandikar, Rahul Rajput | ||
| Vol 52, No 6 (2022) | Comparing Factors Influencing Loyal Consumption Behavior Towards Fast-Food Restaurants | Abstract |
| Ajwinder Singh, Parul Nanda | ||
| Vol 47, No 9 (2017) | Comparing Perceptions of Different E - Advertising Formats | Abstract |
| Seema Singh, Sarika Ahlluwalia | ||
| Vol 45, No 12 (2015) | Competition and Marketing Challenges in the USA Market for Indian Granite Exporters | Abstract |
| Mahima Mishra, Anand Prakash | ||
| Vol 34, No 12 (2004) | Competitive Marketing Strategies for the Indian Pharmaceutical Industry-Post 2005: A Meta Analysis | Abstract |
| Navneet Wadhwa, Lewlyn L. Rodrigues | ||
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