| Issue | Title | |
| Vol 39, No 1 (2009) | Baba Ramdev:A Cult Brand in the Making | Abstract |
| Mrinalini Pandey | ||
| Vol 35, No 11 (2005) | Bancassurance in India: An Alternative Channel of Insurance Distribution | Abstract |
| G. P. Viswanadham | ||
| Vol 39, No 10 (2009) | Bancassurance-An Emerging Trend in Indian Service Sector | Abstract |
| R. Neelamegan, K. Pushpa Veni | ||
| Vol 37, No 6 (2007) | Banking Sector Reforms: Rationale, Efficacy and Agenda for Third Reforms | Abstract |
| R. K. Uppal, Rimpi Kaur | ||
| Vol 34, No 2 (2004) | Bayesian Price : Threshold Estimation | Abstract |
| Chiranjit Mukhopadhyay | ||
| Vol 40, No 10 (2010) | Behavioral Aspect of Teenagers towards Internet Banking: An Empirical Study | Abstract |
| Bernadette D' Silva, Stephen D' Silva, Roshni Subodhkumar Bhuptai | ||
| Vol 49, No 4 (2019) | Belief - Based Marketing vs. Conjoint : An Illustration Using the Indian Mobile Phone Market | Abstract |
| Philip Truscott, Michael Chiam | ||
| Vol 36, No 9 (2006) | Blog Marketing- An Emerging Promotional Strategy | Abstract |
| T. V. Ram Raj | ||
| Vol 42, No 5 (2012) | Blog Popularity and Activity on Social Media: An Exploratory Research | Abstract |
| Anil Bhat | ||
| Vol 45, No 1 (2015) | Book Review - Private Label Strategy: How to Meet the Store Brand Challenge | Abstract |
| Ruchita Pangriya | ||
| Vol 37, No 8 (2007) | Bottom of The Pyramid Marketing | Abstract |
| Smita Sharma | ||
| Vol 40, No 12 (2010) | Bournville-Relaunch in India: A Case Study | Abstract |
| Nilanjana Sinha, Rajkumar Dasgupta | ||
| Vol 37, No 3 (2007) | Boutique Healthcare : The Way forward for Not-for-profit Healthcare Organizations | Abstract |
| Denny John | ||
| Vol 46, No 8 (2016) | Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India | Abstract |
| N. Joji Alex, Aneesh Varghese | ||
| Vol 39, No 12 (2009) | Brand Ambassadors and their Impact on Consumer Behavior: A Case Study of Mobile Companies in India | Abstract |
| S. S. Aggarwal | ||
| Vol 37, No 6 (2007) | Brand Awareness Analysis of and Extensive Rural Reaching Capital Item: A Case Study in Kanyakumari District | Abstract |
| M. Jezer Jebanesan, S. Bhavani | ||
| Vol 43, No 11 (2013) | Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis | Abstract |
| Anshul Kandpal, Santosh K. Patra | ||
| Vol 47, No 7 (2017) | Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework | Abstract |
| Sweta Singh, K. S. Venugopal Rao | ||
| Vol 44, No 4 (2014) | Brand Credibility and Purchase Intention Among Users of Shopping and Convenience Goods: The Moderating Role of Brand Involvement | Abstract |
| Joji Alex N., Jithin Thomas | ||
| Vol 43, No 2 (2013) | Brand Equity and Business Performance: Towards a Conceptual Framework | Abstract |
| Bijuna C. Mohan, A. H. Sequeira | ||
| Vol 49, No 5 (2019) | Brand Experience – A Systematic Review and Research Agenda | Abstract |
| Yuvika Sumbly, Sadaf Siraj | ||
| Vol 38, No 8 (2008) | Brand Extension: Strategy for New Product Introduction | Abstract |
| Narendra K. Sharma, Kavita Srivastava | ||
| Vol 43, No 9 (2013) | "Brand India" in Korea: A Case Study and Review of Nation Branding Research | Abstract |
| Rahul Anand | ||
| Vol 46, No 12 (2016) | Brand Influence in Business-to-Business (B2B) Markets : Understanding the Buying Criteria of Different Organizations | Abstract |
| P. S. Raychaudhuri, Aman Garg | ||
| Vol 45, No 3 (2015) | Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian Adults | Abstract |
| Shampa Nandi, J. K. Pattanayak | ||
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