| Issue | Title | |
| Vol 37, No 7 (2007) | Competitive Promotional Tools & Retailing - The Game where you differentiate or Die | Abstract |
| Sharif Memon | ||
| Vol 41, No 2 (2011) | Conceptual Framework of Mobile Marketing:Spamming the Consumer around the World | Abstract |
| R. Sivarethina Mohan, P. Aranganathan | ||
| Vol 51, No 12 (2021) | Conceptual Model for Innovation in the Approach of Market - Oriented Strategies | Abstract |
| Jonathan Bermúdez-Hernández, Alejandro Valencia-Arias, Walter Mauricio Montaño-Arias | ||
| Vol 44, No 1 (2014) | Conceptual Paper Proposing the 'Vishvas – Valleti Consumer Empowerment Model' | Abstract |
| Radhika Jade Vishvas, Murugaiah Valleti | ||
| Vol 48, No 9 (2018) | Conceptualization and Measurement of Consumer Based Brand Equity for Airlines | Abstract |
| Balgopal Singh | ||
| Vol 39, No 6 (2009) | Conceptualizing Microfinance Initiatives in India Using SAP-LAP Model:A New Paradigm in Marketing Engineering | Abstract |
| Ranjan Chaudhuri, Sushil, Pravin Patil | ||
| Vol 35, No 3 (2005) | Condition your Organisation with Knowledge Management and Managerial Excellence | Abstract |
| V. Subramanya Sarma, Ravi Kumar Jain | ||
| Vol 43, No 2 (2013) | Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars | Abstract |
| Balakrishnan Menon, Jagathy Raj V. P. | ||
| Vol 50, No 12 (2020) | Conjoint Analysis of Consumers' Preference towards Packaged Milk | Abstract |
| Amit Kumar Arora, Vijay Prakash Gupta | ||
| Vol 41, No 8 (2011) | Consequences of Service Quality Linkage - An Insight from an Empirical Investigation in Higher Education | Abstract |
| Suniti K. Phadke | ||
| Vol 52, No 10 (2022) | Consumer Acatalepsy Towards Buying Behaviour for Need-Based Goods for Sustainability During the COVID-19 Pandemic | Abstract |
| Dhiresh Kulshrestha Kulshrestha, Muklesh Kumar Tiwari, Kumar Shalender, Sandhir Sharma | ||
| Vol 52, No 10 (2022) | Consumer Acatalepsy Towards Buying Behaviour for Need-Based Goods for Sustainability During the COVID-19 Pandemic | Abstract |
| Dhiresh Kulshrestha Kulshrestha, Muklesh Kumar Tiwari, Kumar Shalender, Sandhir Sharma | ||
| Vol 49, No 10 (2019) | Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework | Abstract |
| S. Shamal, Bijuna C. Mohan | ||
| Vol 36, No 2 (2006) | Consumer Attitude Analysis With Respect to Reading of Newspapers & Magazines (With Reference to Nagapattinam District, Tamil Nadu) | Abstract |
| K. Chandrasekar | ||
| Vol 41, No 8 (2011) | Consumer Attitude towards FMCGs: A Comparative Study of Private Labels and National Brands | Abstract |
| Nilesh Neelmani | ||
| Vol 36, No 5 (2006) | Consumer Awareness - A Case Study of Jalna City | Abstract |
| M. A. Lokhande | ||
| Vol 42, No 2 (2012) | Consumer Behavior Regarding Durable Goods | Abstract |
| Ramachandran Azhagaiah, Eganathan Ezhilarasi | ||
| Vol 35, No 3 (2005) | Consumer Behaviour and Awareness with Special Reference to Edible Oil Users - A Study | Abstract |
| A. V. Ramana, P. Viswanath | ||
| Vol 36, No 8 (2006) | Consumer Behaviour and Brand Preference of Britannia Biscuits - An empirical study with reference to Salem, Tamil Nadu | Abstract |
| K. Maruthamuthu, K. Krishnakumar, M. Vasan | ||
| Vol 39, No 7 (2009) | Consumer Behaviour and Brand Preference towards Onida Television-An Empirical Study with Reference to Karur, Tamil Nadu | Abstract |
| N. Kathirvel, N. Chandrasekaran | ||
| Vol 44, No 2 (2014) | Consumer Behaviour and Moderating Effect of Frequency of Visit in Relation to Atmospheric Cues: An Experimental Study | Abstract |
| Shalini Jha, Bharti Singh | ||
| Vol 34, No 11 (2004) | Consumer Behaviour in Rural Areas: A Microlevel Study on Buying Behaviour of Rural Consumers in Kavali Mandal | Abstract |
| B. Nagaraja | ||
| Vol 40, No 1 (2010) | Consumer Behaviour in Rural Markets : A-B-C-D Paradigm and its Applications | Abstract |
| Sakthivel Rani | ||
| Vol 34, No 5 (2004) | Consumer Behaviour towards Home Appliances - An Exploratory Study with Reference to Pondicherry Region | Abstract |
| K. Shivkumar, S. Komathi | ||
| Vol 35, No 6 (2005) | Consumer Behaviour towards Instant Food Products | Abstract |
| A. K. Ramasamy, G. Kalaivanan, S. Sukumar | ||
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