Browse Title Index


 
Issue Title
 
Vol 37, No 2 (2007) Customer Satisfaction at Eseva Centres Abstract
V. Appa Rao, K. Vijaya Shanthi
 
Vol 35, No 10 (2005) Customer Satisfaction in Relation to the Products and Services of Nagarjuna Herbal Concentrates Ltd (NHCL) Abstract
Rincy V. Mathew, G. Sudha
 
Vol 39, No 4 (2009) Customer Satisfaction of Nokia Mobile Handset Users Abstract
J. V. Rangeswara Reddy
 
Vol 38, No 5 (2008) Customer Satisfaction towards Photocopiers W.r.t Xerox in Hyderabad Abstract
G. Prageetha Raju
 
Vol 41, No 5 (2011) Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia Abstract
Zainurin Bin Dahari, Muhammad Sabbir Rahman, S. M. Ferdous Azam
 
Vol 37, No 10 (2007) Customer Segment Research and its Role in Designing Sales Promotion Programme for Small Car Industry in India Abstract
Madhvendra Misra
 
Vol 44, No 1 (2014) Customer Service and Customer Retention in Ghana's Banking Sector: The Case of SG SSB Bank (Societe Generale, Ghana) Abstract
Robert K. Dzogbenuku, Godson K. Ahiabor, George K. Amoako
 
Vol 39, No 2 (2009) Customer Shopping Behavior among Modern Retail Formats:A Study of Delhi & NCR Abstract
S. V. Pathak, Aditya P. Tripathi
 
Vol 40, No 3 (2010) Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users Abstract
V. Mallikarjuna, G. Krishna Mohan
 
Vol 36, No 3 (2006) Customers' Attitude Towards Cellphone in Communication System Abstract
S. Banumathy, S. Kalaivani
 
Vol 43, No 5 (2013) Customers' Opinion on Small Scale Retail Stores: A Case Study Abstract
K. Rama Mohana Rao, K. Ratna Manikyam
 
Vol 37, No 11 (2007) Dainik Bhaskar: The Punjab Launch Abstract
Balram Dogra, Navjote Khara, Rajesh Verma
 
Vol 36, No 3 (2006) Data Mining- An Emerging Technique For Customer Relationship Management (CRM) Abstract
Devendra Arora, Loveleen Gaur
 
Vol 42, No 11 (2012) Deciphering Assorted Findings on Marketer Transgression Linked to Service Recovery Paradox Abstract
Padmakali Banerjee, Prabuddha Banerjee
 
Vol 47, No 2 (2017) Decoding the Mantra of Succession Planning for the Unorganized Retail Stores in Central India Abstract
Shiladitya Verma, Ravi Chatterjee, Sujoy Sen
 
Vol 40, No 6 (2010) Delighting the Customers' Senses - Key to Store Differentiation Abstract
Sadaf Siraj, Shyama Kumari
 
Vol 46, No 10 (2016) Demographic and Socioeconomic Influences Shaping Usage of Online Channel for Purchase of Food & Grocery Abstract
Sarita Prasad, Mukund Sharma
 
Vol 48, No 11 (2018) Demographics, Social Media Usage, and Political Engagement in Punjab Abstract
Manpreet Kaur, Rajesh Verma
 
Vol 49, No 12 (2019) Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers Abstract
T. G. Saji
 
Vol 52, No 8 (2022) Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion Abstract
Susobhan Goswami, Nataraj Balasubramanian
 
Vol 35, No 4 (2005) Deposit Mobilization of Indian Overseas Bank in Thanjavur Main Branch Abstract
S. Raj Kumar
 
Vol 39, No 10 (2009) Design Centric Attitude-Marketing Approach for Emerging Economies Abstract
Goodwin D. R., Jyothsna Priyadarsini K.
 
Vol 39, No 10 (2009) Destination Hinterland:In's and Out's of Branding Abstract
Sadaf Siraj, Pratima Sharma
 
Vol 44, No 1 (2014) Determinants of Consumers' Perceived Risk in Online Shopping : A Study Abstract
Priyanka Sinha, Saumya Singh
 
Vol 51, No 2 (2021) Determinants of Continuance Intention to Use Mobile Wallet Services : Light Users vs Heavy Users Abstract
T. Thirumal Reddy, B. Madhusudhana Rao
 
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