| Issue | Title | |
| Vol 44, No 3 (2014) | Effect of Music on Branding Effectiveness : An Experimental Study of Telecom Brands | Abstract |
| Shilpa Bagdare, Pooja Bansal | ||
| Vol 53, No 11 (2023) | Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India | Abstract |
| Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja | ||
| Vol 41, No 7 (2011) | Effect of Retail Sales Promotion on Buying Behaviour of Customers: An Empirical Study | Abstract |
| Gopal Das | ||
| Vol 42, No 11 (2012) | Effect of Sales Promotions and their Availability on Consumers' Buying Behaviour: A Perspective on Personal Hygiene Products | Abstract |
| Paragi Kuntal Shah, Bijal Nishant Mehta | ||
| Vol 36, No 10 (2006) | Effective Mall Management - The Critical Success Factor for Malls Today | Abstract |
| Asif Zameer | ||
| Vol 42, No 5 (2012) | Effectiveness of Advertisements in India: An Empirical Study | Abstract |
| Dalip Raina, Kritika Khajuria | ||
| Vol 39, No 6 (2009) | Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision | Abstract |
| Manish Mittal, Praneet Tulsiyan | ||
| Vol 42, No 1 (2012) | Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets | Abstract |
| Pravin Kumar Bhoyar, Asha Nagendra | ||
| Vol 39, No 10 (2009) | Effectiveness of Global Advertisements on Indian Culture | Abstract |
| R. K. Srivastava | ||
| Vol 41, No 9 (2011) | Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs) | Abstract |
| Rakshita Puranik | ||
| Vol 49, No 3 (2019) | Effectiveness of Indian Advertisements in Breaking Stereotypes : A Comparative Analysis Using the Hierarchy of Effects Model | Abstract |
| Shampa Nandi, Sudhindra Bhat, Bert Wolfs | ||
| Vol 41, No 12 (2011) | Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns | Abstract |
| Ankita Mendiratta, Vinayak Mehta | ||
| Vol 35, No 2 (2005) | Effectiveness of Sachets in Modifying Rural Consumers' Buying Behavior and their Consumption Pattern-A Researcher's View | Abstract |
| A. M. Sakkthivel, Bishnupriya Mishra | ||
| Vol 47, No 3 (2017) | Effectiveness of Sexual Imagery in Advertisements and Influence on Purchasing Behaviour of Consumers in Mumbai : A Study Across Genders and Generations | Abstract |
| Jackson John, Jennifer D'Abreo | ||
| Vol 34, No 5 (2004) | Efficiency Benefits Pass on to Consumers: New Development in Retail Market Environment in India | Abstract |
| P. Narayana Reddy | ||
| Vol 40, No 1 (2010) | E-Learning Enhanced by Web 2 Technologies and Blackboard Services | Abstract |
| Mathew Philip | ||
| Vol 39, No 12 (2009) | Electronic Customer Relationship Management (E-CRM) | Abstract |
| V. Sudhakar | ||
| Vol 39, No 1 (2009) | E-Marketing Methods and Application For Successful Marketing in Global Marketing Scenario | Abstract |
| C. Senthil Nathan | ||
| Vol 42, No 5 (2012) | Emerging Challenges & Issues of Pulses in Commodity Futures Market | Abstract |
| Varsha S. Sukhadeve, Yogesh Yugalkishore Biyani | ||
| Vol 43, No 1 (2013) | Emerging Global Markets: The Voice of Arab Consumers | Abstract |
| Vanaja Menon Vadakepat | ||
| Vol 37, No 12 (2007) | Emerging Retail Trends in India | Abstract |
| G. Laxmi Prabha, Amatul Baseer | ||
| Vol 37, No 11 (2007) | Emerging Trends and Strategies in Indian Retailing | Abstract |
| M. N. Malliswari | ||
| Vol 43, No 7 (2013) | Emerging Trends in Distribution in the Life Insurance Sector in India: A Study of a few Leading Players | Abstract |
| Abhijit Sinha | ||
| Vol 39, No 2 (2009) | Emerging Trends in Waste Management in the Indian Era | Abstract |
| A. Kadhar Lal, B. Devamaindhan | ||
| Vol 39, No 3 (2009) | Emerging Trends of Aggressive Movie Marketing:Lessons Learned from Ghajini | Abstract |
| Indranil Mutsuddi, Rimi Mutsuddi | ||
| 526 - 550 of 1305 Items | First Previous 17 18 19 20 21 22 23 24 25 26 Next Last | |
Browse Title Index
Scroll