Issue | Title | |
Vol 35, No 5 (2005) | Consumerism: where does Consumer See Himself? | Abstract |
S. B. Sadar, T. U. Fulzele | ||
Vol 34, No 2 (2004) | Consumers and Consumerism | Abstract |
Melarkode P. Subramanium | ||
Vol 48, No 5 (2018) | Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy | Abstract |
Bhavneet Kaur, Vijay Kumar Kaul | ||
Vol 38, No 3 (2008) | Consumers' Attitude Towards Network Marketing with Special Reference to the City of Rourkela | Abstract |
Sreekumar, Sasmita Mishra, Swapna Menon | ||
Vol 45, No 12 (2015) | Consumers' Awareness towards Organic Food Products in Coimbatore District | Abstract |
M. Jayanthi | ||
Vol 48, No 6 (2018) | Consumers' Intention to Adopt Internet Banking : An Indian Perspective | Abstract |
Kritika Nagdev, Anupama Rajesh | ||
Vol 45, No 1 (2015) | Consumers' Motivation for Participating in Cause Related Marketing: An Exploratory Study | Abstract |
Harish Chaudhry, Shruti Gupta | ||
Vol 39, No 1 (2009) | Consumers' Perception of Private Brands:An Empirical Examination | Abstract |
Shilpa S. Kokatnur | ||
Vol 43, No 9 (2013) | Consumers' Perception towards Miraculous Claims of Brands with Aesthetic Appeal | Abstract |
Saurabh, Akhil Mahajan | ||
Vol 53, No 6 (2023) | Consumers’ Attitude Toward Electric Vehicles in India : Mapping Psychological Antecedents and Consequences | Abstract |
Pushpinder Singh, Inderpreet Sandhu, Amar Inder Singh | ||
Vol 53, No 8 (2023) | Consumers’ Readiness and Acceptance of Beacon Technology | Abstract |
Ruchita Pangriya | ||
Vol 46, No 5 (2016) | Consumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India | Abstract |
Rashmi, Garima Nijhawan | ||
Vol 48, No 6 (2018) | Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics | Abstract |
Amitabha Ghose, Bibhas Chandra | ||
Vol 37, No 10 (2007) | Contemporary Issues in Services Marketing | Abstract |
Anil Sarin | ||
Vol 43, No 1 (2013) | Contemporary Marketing or Temporary Marketing?: An Analysis of Present Day "Relationship Marketing" of Indian Organizations | Abstract |
R. Venkatesh | ||
Vol 35, No 2 (2005) | Content Analysis of Comparative Advertisements | Abstract |
Sukanya Ashok Kumar | ||
Vol 40, No 8 (2010) | Contract Farming Led to Agrarian Torment: The Other Side of Contract Farming | Abstract |
B. Sowmya Satish, R. Satish Chandra | ||
Vol 53, No 7 (2023) | Contribution of Middle-Income Economies in Literature Pertaining to Customer Loyalty : A Critical Appraisal | Abstract |
Twinkle Gulati, Siddharatha Shankar | ||
Vol 52, No 7 (2022) | Convenience Food Lifestyle Segments – A Study of Delhi - NCR | Abstract |
Supriya Dhillon, Neetu Munjal | ||
Vol 52, No 7 (2022) | Convenience Food Lifestyle Segments – A Study of Delhi - NCR | Abstract |
Supriya Dhillon, Neetu Munjal | ||
Vol 52, No 7 (2022) | Convenience Food Lifestyle Segments – A Study of Delhi - NCR | Abstract |
Supriya Dhillon, Neetu Munjal | ||
Vol 40, No 5 (2010) | Corporate Brand Management: A Case Study of Punjab Chemicals & Crop Protection Limited (PCCPL) | Abstract |
Karamjeet Singh | ||
Vol 39, No 6 (2009) | Corporate Brand Valuation-A Global Perspective | Abstract |
M. Yadagiri, R. Sridhar | ||
Vol 39, No 4 (2009) | Corporate Customer Behaviour & Indian Hardware Market (with Special Reference to HCL Infosystem Ltd) | Abstract |
T. Koti Reddy, Soumya Kanti Sarkar | ||
Vol 48, No 4 (2018) | Corporate Social Responsibility and Word - of - Mouth Intentions | Abstract |
Bohyeon Kang, Eugene Sivadas | ||
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