Browse Title Index


 
Issue Title
 
Vol 35, No 5 (2005) Consumerism: where does Consumer See Himself? Abstract
S. B. Sadar, T. U. Fulzele
 
Vol 34, No 2 (2004) Consumers and Consumerism Abstract
Melarkode P. Subramanium
 
Vol 48, No 5 (2018) Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy Abstract
Bhavneet Kaur, Vijay Kumar Kaul
 
Vol 38, No 3 (2008) Consumers' Attitude Towards Network Marketing with Special Reference to the City of Rourkela Abstract
Sreekumar, Sasmita Mishra, Swapna Menon
 
Vol 45, No 12 (2015) Consumers' Awareness towards Organic Food Products in Coimbatore District Abstract
M. Jayanthi
 
Vol 48, No 6 (2018) Consumers' Intention to Adopt Internet Banking : An Indian Perspective Abstract
Kritika Nagdev, Anupama Rajesh
 
Vol 45, No 1 (2015) Consumers' Motivation for Participating in Cause Related Marketing: An Exploratory Study Abstract
Harish Chaudhry, Shruti Gupta
 
Vol 39, No 1 (2009) Consumers' Perception of Private Brands:An Empirical Examination Abstract
Shilpa S. Kokatnur
 
Vol 43, No 9 (2013) Consumers' Perception towards Miraculous Claims of Brands with Aesthetic Appeal Abstract
Saurabh, Akhil Mahajan
 
Vol 53, No 6 (2023) Consumers’ Attitude Toward Electric Vehicles in India : Mapping Psychological Antecedents and Consequences Abstract
Pushpinder Singh, Inderpreet Sandhu, Amar Inder Singh
 
Vol 53, No 8 (2023) Consumers’ Readiness and Acceptance of Beacon Technology Abstract
Ruchita Pangriya
 
Vol 46, No 5 (2016) Consumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India Abstract
Rashmi, Garima Nijhawan
 
Vol 48, No 6 (2018) Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics Abstract
Amitabha Ghose, Bibhas Chandra
 
Vol 37, No 10 (2007) Contemporary Issues in Services Marketing Abstract
Anil Sarin
 
Vol 43, No 1 (2013) Contemporary Marketing or Temporary Marketing?: An Analysis of Present Day "Relationship Marketing" of Indian Organizations Abstract
R. Venkatesh
 
Vol 35, No 2 (2005) Content Analysis of Comparative Advertisements Abstract
Sukanya Ashok Kumar
 
Vol 40, No 8 (2010) Contract Farming Led to Agrarian Torment: The Other Side of Contract Farming Abstract
B. Sowmya Satish, R. Satish Chandra
 
Vol 53, No 7 (2023) Contribution of Middle-Income Economies in Literature Pertaining to Customer Loyalty : A Critical Appraisal Abstract
Twinkle Gulati, Siddharatha Shankar
 
Vol 52, No 7 (2022) Convenience Food Lifestyle Segments – A Study of Delhi - NCR Abstract
Supriya Dhillon, Neetu Munjal
 
Vol 52, No 7 (2022) Convenience Food Lifestyle Segments – A Study of Delhi - NCR Abstract
Supriya Dhillon, Neetu Munjal
 
Vol 52, No 7 (2022) Convenience Food Lifestyle Segments – A Study of Delhi - NCR Abstract
Supriya Dhillon, Neetu Munjal
 
Vol 40, No 5 (2010) Corporate Brand Management: A Case Study of Punjab Chemicals & Crop Protection Limited (PCCPL) Abstract
Karamjeet Singh
 
Vol 39, No 6 (2009) Corporate Brand Valuation-A Global Perspective Abstract
M. Yadagiri, R. Sridhar
 
Vol 39, No 4 (2009) Corporate Customer Behaviour & Indian Hardware Market (with Special Reference to HCL Infosystem Ltd) Abstract
T. Koti Reddy, Soumya Kanti Sarkar
 
Vol 48, No 4 (2018) Corporate Social Responsibility and Word - of - Mouth Intentions Abstract
Bohyeon Kang, Eugene Sivadas
 
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