| Issue | Title | |
| Vol 47, No 3 (2017) | Brand Loyalty of Customers in Smartphone Brands | Abstract |
| S. Santhosh Kumar, Rahul P. Menon | ||
| Vol 38, No 9 (2008) | Brand Loyalty of Women Consumers with Respect To FMCGs | Abstract |
| D.K. Kamalaveni, S. Rajalakshmi, S. Kalaiselvi | ||
| Vol 38, No 1 (2008) | Brand Marketing through Customer Relationship Management | Abstract |
| A. K. Mishra, Pallavi | ||
| Vol 48, No 2 (2018) | Brand Personality in Politics : Scale Development and Validation | Abstract |
| Krishan Gopal, Rajesh Verma | ||
| Vol 42, No 10 (2012) | Brand Personality: Antecedents and Consequences | Abstract |
| Amina Merabet, Abderrezzak Benhabib | ||
| Vol 39, No 4 (2009) | Brand Positioning:The Unbeatable Weapon in Present Marketing Scenario | Abstract |
| Saloni Pawan Diwan, M. K. Jain | ||
| Vol 38, No 10 (2008) | Brand Preference of Men's Wear - A Case Study | Abstract |
| A. Lalitha, J. Ravi Kumar, K. Padmavalli | ||
| Vol 34, No 11 (2004) | Brand Preference of Talcum Powder | Abstract |
| K. Chidambaram, S. Ganesan | ||
| Vol 34, No 11 (2004) | Brand Promotion : A Case Study of Air Conditioners | Abstract |
| A. Selvarasu, S. Senthil Kumar | ||
| Vol 40, No 1 (2010) | Brand Pruning - A Wisely Used Tool in the Marketers' Arsenal | Abstract |
| Rajkumar Dasgupta, Harish Pareek | ||
| Vol 40, No 2 (2010) | Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP) | Abstract |
| Rakesh Premi | ||
| Vol 39, No 11 (2009) | Brand Strategies for Globalization | Abstract |
| M. Yadagiri, N. Sreenivas | ||
| Vol 40, No 10 (2010) | Brand Valuation: Financial - Marketing Interface of Metrics | Abstract |
| Shigufta Hena Uzma, Naveen Kumar | ||
| Vol 35, No 2 (2005) | Branding J & K Herbaceous Wealth | Abstract |
| Neetu Andotra | ||
| Vol 44, No 10 (2014) | Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders | Abstract |
| Amar Eron Tigga, Pramod Pathak, Rohit Vishal Kumar | ||
| Vol 37, No 3 (2007) | Branding of Fuel by Indian Petroleum Industry and its Impact (With Reference to the Branded Petrol) | Abstract |
| C.P. Gupta, Mitali Chaturvedi | ||
| Vol 49, No 1 (2019) | Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal | Abstract |
| Vikram Baliga, Harish Joshi, Sandeep Shenoy | ||
| Vol 53, No 8 (2023) | Branding Regenerative Tourism for Sustainable Rural Destinations : A Critical Reflection Perspective | Abstract |
| Sabari Shankar Ravichandran | ||
| Vol 35, No 7 (2005) | Brands Equity of Toothpaste Brands in India | Abstract |
| R. K. Srivastava, Ankur Singhal, Pasupula Raghavi, Mudit Khandelwal, Srikrishnan Balasubramanian, Swapnil Shirodkar | ||
| Vol 45, No 12 (2015) | Brands Explore Human Relationships for Consumer Engagement : A Critical Analysis of Television Advertising in India | Abstract |
| Kulveen Trehan, Aastha Gupta | ||
| Vol 39, No 7 (2009) | Building Brands by Helping others Win | Abstract |
| G. Sudarsana Reddy, M. Muniraju | ||
| Vol 41, No 11 (2011) | Building Customer Relations through CRM - A Theoretical Framework of Software Services Firms in Bangalore Cluster | Abstract |
| V. K. Shruthi, T. S. Devaraja | ||
| Vol 41, No 10 (2011) | Building Successful Retail Strategies - A Case Study of 'Coupon Stores' | Abstract |
| Shantanu Shekhar | ||
| Vol 40, No 5 (2010) | Business Opportunities for Insurance Sector: An Empirical Study among Teachers of S.P. University | Abstract |
| Ashok Shanubhogue, Mayank V. Bhatt | ||
| Vol 51, No 12 (2021) | Buy My Trust, Before I Buy Your Food – Consumers’ Insights for Online Food Delivery Platforms During the COVID -19 Pandemic | Abstract |
| Aaliyah Siddiqui, Mujahid Siddiqui | ||
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