| Issue | Title | |
| Vol 34, No 1 (2004) | Buyer Behavior of Home Appliances with Special Reference to Microwave Products in Bangalore City | Abstract |
| G. Sudarsana Reddy, P.S Rajarashmi | ||
| Vol 37, No 10 (2007) | Buyers Perception towards Prawn Feed - A Study in West Godavari District, Andhra Pradesh | Abstract |
| B. V. R. Naidu | ||
| Vol 37, No 7 (2007) | Buying Behavior and Promotion in Textile Retailing in Kerala | Abstract |
| Moli P. Koshy, N. Suresh | ||
| Vol 45, No 6 (2015) | Buying Behavior of Scheduled Drugs as OTC Drugs: An Empirical Investigation | Abstract |
| M. A. Sanjeev, Arun Sharma, Mayank Taneja | ||
| Vol 34, No 3 (2004) | Buying Behaviour of Consumers towards the Products Produced by SSM Units | Abstract |
| Shivkumar J. Giram | ||
| Vol 48, No 5 (2018) | Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata | Abstract |
| Dibyendu Chattaraj, Rabin Mazumder, Sahana Lahiri | ||
| Vol 38, No 5 (2008) | Buying Behaviour of Passenger Cars: A Study in South West Haryana | Abstract |
| V. K. Kaushik, Neeraj Kaushik | ||
| Vol 53, No 4 (2023) | Can Consumer Citizenship Behavior be Created Using Service Robots in Luxury Hospitality Services? | Abstract |
| Gautam Agrawal, Savita Sodhi, Amiya Kumar Mohapatra, Krishna Raj Bhandari | ||
| Vol 52, No 6 (2022) | Can Indian Millennials be Engaged Through Online Customer Gamified Experience? | Abstract |
| Mallika Srivastava, Semila Fernandes | ||
| Vol 37, No 10 (2007) | Cause Related Marketing | Abstract |
| Devendra Prasad Pandey | ||
| Vol 36, No 9 (2006) | Cause Related Marketing: An Incitement Strategy | Abstract |
| Yarlagadda Srinivasulu | ||
| Vol 36, No 10 (2006) | Celebrity Endorsement-Is It The Only Survival Recipe for Marketers? | Abstract |
| Smita Sharma | ||
| Vol 46, No 11 (2016) | Celebrity Endorsements in an Indian Perspective : A Review | Abstract |
| Yogita Sharma | ||
| Vol 40, No 2 (2010) | Challenge to Business-Changes in India's Marketing Environment | Abstract |
| Rana Zehra Masood | ||
| Vol 34, No 4 (2004) | Challenges and Strengths of Supermarket | Abstract |
| Raju M. Rathod | ||
| Vol 38, No 8 (2008) | Challenges Faced by Cut Flowers Growers in Tamil Nadu.(with Special Reference to Nilgiris District) | Abstract |
| S. Vasanthi | ||
| Vol 42, No 12 (2012) | Challenges in a Commodity Offering - Indian Telecom Services (GSM) | Abstract |
| P. Subakaran | ||
| Vol 36, No 12 (2006) | Challenges of 'Dual Distribution' | Abstract |
| Meenal Dhotre | ||
| Vol 37, No 12 (2007) | Challenges of Cargo Container Services in Major Ports in India | Abstract |
| S. Subramanian, D. Ilangovan | ||
| Vol 38, No 3 (2008) | Challenges of Merchandising Strategies in Fashion Retailing - A Study on Private Labels Vs Manufactured Brands | Abstract |
| N. V. H. Krishnan, S. Prasanna Venkatesh | ||
| Vol 53, No 9 (2023) | Challenges of the Fast Food Industry in India : An Integrated ISM-MICMAC Approach | Abstract |
| Jyotiranjan Hota, Arvind Tripathy, Mahuya Deb | ||
| Vol 44, No 5 (2014) | Challenging the Female Stereotypes in Indian Television Advertisements: The Women Consumers' Perspective | Abstract |
| P. S. Raychaudhuri | ||
| Vol 37, No 4 (2007) | Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India | Abstract |
| Urvashi Makkar, Amandeep Singh Sehra, Bhupesh Tewari, Jai Narayan Rai, Bhagirath Rao, Rahul Sharma | ||
| Vol 47, No 10 (2017) | Changing Consumer Behavior Paradigms : Does Gender and Marital Status Influence Grocery Shopping Behavior ? An Exploratory Study | Abstract |
| Shivakumar Krishnamurti, Babeet Gupta | ||
| Vol 38, No 10 (2008) | Changing Consumer Behaviour and Soft Drinks Marketing in North-Goa, A Case Study | Abstract |
| D.N.S. Kumar | ||
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