| Issue | Title | |
| Vol 37, No 5 (2007) | Impact of Disinvestment on Banking and Insurance Sectors | Abstract |
| P. B. Patil, P. N. Thakkar | ||
| Vol 35, No 3 (2005) | Impact of Effective Advertisement on Consumer Attitude | Abstract |
| F. R. Alexander Pravin Durai | ||
| Vol 44, No 6 (2014) | Impact of Emerging Agribusiness Establishments on Potato Marketing in Punjab | Abstract |
| D. K. Grover, J. M. Singh, Jasdev Singh, Sanjay Kumar | ||
| Vol 37, No 7 (2007) | Impact of Emotive Ads | Abstract |
| Sabina Mahapatra | ||
| Vol 52, No 12 (2022) | Impact of E-Service Quality Dimensions on Customer Satisfaction and Loyalty in Online Apparel Shopping in India | Abstract |
| Kala Mahadevan, Sujata Joshi | ||
| Vol 49, No 12 (2019) | Impact of Influencing Strategy Across Product Categories in Family Decision Making | Abstract |
| Swapna Menon, Padmabati Gahan, Siba Sankar Mahapatra | ||
| Vol 46, No 2 (2016) | Impact of Internet Banking on Customer Satisfaction in Private and Public Sector Banks | Abstract |
| Garima Srivastav, Arun Mittal | ||
| Vol 34, No 1 (2004) | Impact of Media Influence on Advertising Revenue - with Reference to Dainik Bhaskar and Nai Dunia | Abstract |
| A.K. Singh, Mili Singh | ||
| Vol 39, No 12 (2009) | Impact of Policy Shift on Elasticity of Substitution in Indian Non-Metallic Mineral Industry | Abstract |
| S. Ganesan, R. Rajanbabu | ||
| Vol 53, No 2 (2023) | Impact of Retail Service Quality on Customer Reactions : The Mediating Effect of Retailer Personality | Abstract |
| Abdul Rashid, Varsha Rokade | ||
| Vol 40, No 5 (2010) | Impact of Service Quality on Customer Satisfaction, Loyalty, and Commitment in the Indian Banking Sector | Abstract |
| Sandip Ghosh Hazra, Kailash B. L. Srivastava | ||
| Vol 42, No 9 (2012) | Impact of Shopping Malls on the Unorganized Retail Sector: A Case Study of Mangalore Region | Abstract |
| Ajaz Ahmed, Sureshramana Mayya | ||
| Vol 39, No 9 (2009) | Impact of Store Amenities on Buyers Behaviour:A Study of Convenience Goods Buyer in Organized Retail Sector in India | Abstract |
| Gopal Das, Rohit Vishal Kumar | ||
| Vol 42, No 9 (2012) | Impact of Store Size on Impulse Purchasing Behaviour of Respondents: A Study with Reference to Coimbatore, Tamil Nadu | Abstract |
| R. Palaniswamy, S. Dinesh Kumar, N. Selvakumar | ||
| Vol 52, No 2 (2022) | Impact of the Pandemic on Consumer Behavior and Business Strategy in India | Abstract |
| Reetika Jain | ||
| Vol 36, No 2 (2006) | Impact of the Phenomenon of Social Class Mobility on the Consumer Buying & disposal Behaviour in Indian Perspective : A Case Study of White Goods Market | Abstract |
| Urvashi Makkar | ||
| Vol 46, No 7 (2016) | Impact of User-Generated Content on Purchase Intention for Fashion Products:A Study on Women Consumers in Bangalore | Abstract |
| Nithya Venkataraman, Sreedhara Raman | ||
| Vol 48, No 6 (2018) | Impact of Viral Advertising on Product Promotion : An Experimental Study | Abstract |
| Balpreet Kaur, Rishi Raj Sharma | ||
| Vol 52, No 12 (2022) | Implementing SaaS-Based Sales Force Automation Systems | Abstract |
| Subroto Roy, Nirmalya Bandyopadhyay | ||
| Vol 34, No 8 (2004) | Improving Marketability of Indian Business Education | Abstract |
| R. P. Singh, Anil K. Yadav | ||
| Vol 51, No 8 (2021) | Improving Profitability Using Predictive Analytics | Abstract |
| Bhaskar Roy, Debabrata Bera, Praveen Kumar Tripathi, S. K. Upadhyay | ||
| Vol 53, No 10 (2023) | Impulsive Buying Among Youth : A Dominating Component of Compulsive Buying Behavior | Abstract |
| Rohit Singh Tomar, Deepika Tomar, Vivek Singh Tomar | ||
| Vol 41, No 6 (2011) | Increasing Role of Children in Family Purchase Decisions | Abstract |
| Prashant Tripathi, A. Sengupta | ||
| Vol 34, No 6 (2004) | India's Export of Fruits and Vegetables and the Role of Banks: An Economic Analysis | Abstract |
| S. S. Nikam | ||
| Vol 43, No 11 (2013) | India's Vegetable Oil Economy and Consumer Preference for Blended Soybean Oil in South India | Abstract |
| V. Kavitha, S. Angles, M. Chinnadurai, Subbu Kumarappan | ||
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